Basic search engine optimization is foundational, as well as essential, to your website’s success. SEO helps position your website for your specific goals and end users. The purpose of website optimization is to create a seamless and quality user experience, and to communicate to search engines so they can recommend your website for relevant searches.
What are search engines looking for?
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. Relevancy is determined by these factors:
- Content, which is determined by the text on the page, the titles, and the descriptions given.
- How fast your site loads and if it works properly
- Authority, which simply is a question of whether your site has content that can be linked back to, or if other authoritative websites use your website as a reference.
- User experience, consisting of how the website looks, the ease of navigation, is it pleasant to read and look at, and if there is a high bounce rate.
What are search engines not looking for?
Search engine bots only have a certain amount of data storage, so if you are using some black hat tactices, chances are you might be hurting yourself in the long run. Items search engines don’t want include:
- An overuse of keywords on your pages (keyword stuffing)
- Buying links that will get you nowhere when it comes to SEO
- Poor user experience
Keyword strategy is not only important to implement on your website, but it should also extend to other off-site platforms, including: Facebook, Twitter, LinkedIn, Emails, etc. Being consistent with keyword phrases will not only help your branding efforts, but also train your users to use specific phrases you are optimizing for.
It’s important to keep website optimization in the forefront of your mind. Skipping the basics of SEO will only leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities. Are you in need of a little SEO freshening? Give us a call, we’d love to look at your website for you.