PPC is the abbreviation for Pay Per Click advertising. Essentially it’s an advertising model where you pay only when a user clicks on your ad. Over the years Pay Per Click advertising has become synonymous with Google Adwords, but there are many other websites, such as Bing and Facebook, that also offer pay per click advertising.
Where Can I See An Example of Pay Per Click Advertising?
Search Google for Real Estate. The three links in yellow at the top of the page, and the smaller links on the right column are all PPC ads. Your placement on this search result page depends on how much you’re willing to pay for a click.
How Does PPC Work?
In your advertising platform you create your ad by adding titles, text, a link, and an image if applicable. You then add all the keywords and keyword phrases you want your ad to appear with. Once complete you then enter your total budget; the maximum you’re willing to spend per day/month on your ad. Once set, you enter your ad bid, which is how much you’re willing to spend for 1 click on your ad.
Depending on your keywords, target audience, and competition, your bid could range anywhere from a few cents to over $10. It all depends on your business and how much a visitor is worth to you.
Once your ad begins showing, when a visitor clicks on the ad the advertising platform will compare your bid to others and figure out how much to charge you.
How Do I Get The Most For My Money?
Pay Per Click visitors are one of your most expensive website visitors. You pay for each and every one of them to come to your site, even if they don’t buy from you. Because of this, you want to make sure you get as many of them as possible to do what you want them to do. Landing page optimization, calls to action, and trackable events allow you to focus your PPC dollars on areas that make you money.
Need help maximizing your Pay Per Click Advertising dollars or setting up a PPC ad campaign? Contact Us to see how we can help.