What do Billy Ray Cyrus, Dog The Bounty Hunter and Randy Johnson all have in common? Answer: they all rocked the Mullet haircut. You know the one, business up front, party in the back! While having a haircut that is the best of both worlds is not necessarily a good thing, having a website that looks great AND is easy to use is, in fact, a VERY good thing!
Have you ever been to a website and had a difficult time finding what you were looking for? After just a few minutes of navigating that website, you go to another website in search of the same information. Have you seen one of those websites with tons of information all over the place? You’re sure what you need is there, but it is difficult to navigate.
It is important to keep a balance of visual appeal and ease of use for the consumer. Whether you are a rock band promoting your latest songs or a large retailer selling products, your website needs to be visually appealing. As the saying goes, “you never get a second chance to make a first impression”. Make your website design count!
Some businesses want their website to be trendy, fashionable and something that is cool to look at. Often times they don’t spend as much time considering how their information is laid out making things difficult to find. It is possible to have a great looking website with all of the latest visual bells and whistles AND have the information presented in a way that makes it easy for the user to find what they are looking for.
There are great websites out there that are very wordy and have little imagery. The best of these uber-informative websites work because they are thoughtfully laid out in a concise manner.
When designing a website or giving your existing site a makeover, it is important to talk to your designer about your business goals, target audience, corporate personality and any perceptions people might have (negative or positive) about your goods and services. A good designer will listen and develop a website plan that hits all aspects of your goals, audience and perceptions.
Websites can be visually appealing and highly efficient at the same time. Beware of the designer who wants to get the website “up and running” with little time spent on design. Also watch out for the website designer who is more concerned about over-the top artwork and visual appeal versus functionality.
Your website is a significant investment. Be sure to work with a design team that has a proven track record for making websites that are great to look at while still being client-focused and user friendly. Ask to see their portfolio. Reach out to those businesses and learn about their experience with the designer.
Lastly, there are web designers out there that can effectively accomplish both design and usability in their work! Make sure you enjoy working with them and that they deliver fabulous customer service before, during and after the design phase of your website.