3 Ways to Track your Marketing & Advertising Dollars

In the digital era it’s easier than ever to track your advertising and marketing return on investment. Here are a few ways you can link your customers to specific marketing and advertising campaigns.

Use Unique Domain Names for each Campaign

Buy a domain separate from your main URL and forward it to your website.  Use the new domain on advertising and marketing materials. Then check your website analytics to see how many people went directly to the marketed domain.

Track Phone Calls with Google Voice

Utilizing Google voice you can set up unique numbers for your advertising.  Each number will forward to your direct line.  You can then log into Google voice to see how many phone calls came through your marketing and advertising materials.

Use Digital Marketing to Track clicks and Direct Targeted Traffic to Your Site

Marketing through pay per click ads or ad retargeting is another great way to get in front of your customers. Having these ads link to custom landing pages with contact forms or Google voice numbers on them will help you track what digital advertising and marketing materials lead them to you website.

These are just a few ways to ensure your investment in marketing and advertising is well worth it.  If you’d like to set up a digital marketing campaign to track your advertising dollars, contact us today!

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