The approach of the 2011 Christmas Season will no doubt bring an increase in online shopping. Business Insider announced that predictions for online purchases on Black Friday alone top 800 Million Dollars, a 24% increase over 2010. This is good news for retailers and a major convenience for shoppers who can search and compare prices on items from numerous vendors and make purchases without having to fight the crowds or stand in lines.
If you plan to do any of your shopping online, you should be aware that there are also those who are planning to attack you if you give them the chance. Just as you need to be cautious of strangers and dark places when shopping at the mall, you also need to be wary when you’re shopping while sitting in front of your computer. However, you don’t have to be afraid if you know you are protected.
How can you be attacked?
Your computer could be vulnerable to attack. If you have not taken steps to protect your computer from viruses, malware, and other kinds of malicious code, attackers could gain access to your computer and all the information in it.
Phishing sites and email messages – “Phishing” is a type of attack called “social engineering” whereby you are tricked into giving up personal information. Once you do, you lay yourself open to criminals and thieves who will plunder and pillage your personal assets.
Purchasing from insecure websites – If you shop on a website that does not use encryption, an attacker could intercept your personal information while in transit.
Who is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.
We’re frequently asked about what “insider” or “expert” tools we use when designing and creating websites and, although we’re flattered people would think we have some sort of underground software that only those who know the secret handshake can possess, our list of tools and software is actually pretty common.
Of course, we still find people who aren’t using these tools, so here is a list of some of the software, resources, and tools that we use daily to save time and money.
We experienced Web Designers/Developers need to retain a lot of knowledge and out of the norm questions can cause you to trip up and look inexperienced. Here are some questions you may never have thought about before to make sure you have the right answers for whatever a client or interviewer may throw at you.