So you’ve spent a good amount of time on Twitter, and you’ve become decent (or even good!) at attracting followers and engaging them with your relevant and clever 140-word messages. But do you feel like you’ve hit a wall in terms of how to engage your followers and/or draw new people in?
There are hundreds, if not thousands, of social media websites that your customers may be using to connect with friends, family, and businesses. However, we find that most businesses usually only one or two social media websites to connect with their customers and promote their business.
Industry leaders know that content marketing and social media campaigns are crucial to success on the Internet. However, given that content marketing is a qualitative, rather than quantitative concept, how can you measure the success of something that, at first glance, can’t be measured?
That’s where this article comes in. Let’s take a closer look at the intricacies of deploying your content marketing and social media campaign, including how you can measure its contribution to your company’s bottom line.
Launch Your Content Marketing and Social Media Campaign
One of the most crucial aspects of launching your content marketing and social media campaign is to ensure that you don’t lose interest in the progress you’re making, particularly in the earlier months when you might not be seeing the results you’ve been expecting. Remember, content and social media marketing is a qualitative concept, not a quantitative one – you won’t be able to immediately measure ROI within the first months of use. Therefore, be sure to continue with your content marketing efforts even when you feel as though your readers aren’t paying attention to what you have to say. Believe us, they are!
Monitor Your Chatter
While you should have a dedicated team to monitor your content and social media marketing efforts, there’s no denying that you can’t monitor your efforts 24/7. That’s why it’s important to invest in resources that allow you to automate some of the process, including tools that monitor activity, engage with your readers and aggregate content. This will allow your social media team to keep on top of your progress without feeling overwhelmed by all there is to do.
Keep It Fresh
Ensure that your content marketing and social media campaigns remain fresh and relevant to your readers. Stale and uninteresting platforms will cost you valuable customers.
Measure Your Success
Finally, be sure to measure your success in terms that make sense to content marketing and social media. For example, rather than focusing on dollars, focus on client satisfaction and brand loyalty, and how your campaigns have contributed to these vital components of running a successful business.
Defining what kind of content you’ll be offering your readers is crucial to the online success of your business. However, once you’ve defined what you consider to be content marketing success, how will you ensure that you get there?
That’s where content marketing design comes into play. Content design is simply another way of determining what your overall content strategy will be, the types of content you’ll offer your readers, and what kinds of resources you’ll need to achieve your content marketing goals.
With that in mind, let’s take a closer look at designing the ins and outs of your content marketing strategy.
Developing A Content Strategy
Before you can develop content to offer your readers, you must first be able to identify how that content will fulfill their needs. In other words, to devise a strong content strategy, you’ll have to understand their fears, frustrations, hopes, and needs.
Monetizing Your Campaign
Once you’ve identified the fears and needs of your audience, you’ll need to decide how you can transform your content marketing strategies so that they bring in real-time income. Monetizing your social media and content marketing campaign means you’ll need to bridge the gap between offering free content to your readers and encouraging them with a strong call-to-action. For example, will you place a link on your social media account to your product’s landing page? Will your blogs be embedded with an affiliate link? These are all steps you can take to monetize your social media and content marketing campaigns.
Developing a Marketing Timeframe
An important part of developing your content marketing and social media campaigns is to identify how often you’ll be interacting with your readers. How often will you post updates? When will you post updates? Based on this editorial calendar – and the reactions of your readers – you’ll be able to determine which posts are more successful at optimizing your content marketing ROI.
Resources and Content Formats
Finally, you’ll need to isolate which content formats (i.e. audio, visual, or textual) will deliver your most successful marketing ROI. Be sure to pinpoint which content formats will require additional resources and how much those resources will cost.
As a leader in your industry, you understand that content marketing offers loyal clients relevant information that pertains to your specific industry. When it comes to delivering that content, nothing disseminates more efficiently than social media platforms.
When providing your clientele base with highly valuable information, how do you ensure that your content marketing efforts match your business goals and objectives, all while forming genuine connections with your targeted audience?
The key to successful content marketing is to define your company’s goals and objectives before building your social media strategy.
Not sure what we mean here? Don’t worry – this article will examine why defining your company’s goals and objectives is key to successful content marketing.
What are your company’s needs?
Before you start using social media platforms to pass on highly relevant content, it’s important to understand your company’s overall objectives and missions. For example, if you’re a Fortune 500 company that offers investment advice, what are your main goals? Do you want to expand your clientele base? Do you want to attract more high-value clients? Do you want to increase brand awareness?
Understanding your own needs before focusing on that of your readers will help you not only use the right marketing platforms for your business, it will also help you develop the kind of genuine content your readers will be thrilled to get their hands on.
Look at your current online presence.
Content marketing and online marketing go hand-in-hand; therefore, to deliver the kind of content your readers expect, you need to assess your own online marketing efforts. To accomplish this, you must look at this from three different angles:
• Look at your current online marketing efforts;
• Review your current social media uses;
• Research how you’re using your company’s website.
With this online research, you’ll begin to understand what kind of information your readers are looking for – and if your company can deliver. Additionally, it will give you a better idea of where your content marketing needs to go to be considered successful.
By defining your own content marketing goals and objectives, you can provide the kind of highly engaging and relevant information that will transform readers into loyal clients.
This week is all about Social Media! Google says they “Screwed Up” in social networking, Twitter gives us an easy follow button, and we learn how to create a killer contest using social media tools.
On May 26th we took part in AAF Augusta’s State of Advertising panel discussion. We were invited to briefly discuss what social media is and who should use it. We presented a short overview of how social media fits into a balanced marketing plan and how research and leg work must be done before starting to make sure your audience uses social media and find which networks they belong to. During the questions portion of the discussion I was asked “Should a seasonal business use social media?” My first thought was, “Yes, and as soon as possible!” Here’s why.
As Weird Al began to put the finishing touches on his new album, he knew he needed one more “big idea” to be the first single. Eventually he wrote and recorded a parody of Lady Gaga’s Born This Way titled Perform This Way, but upon hearing the track Lady Gaga revoked her permission to include the song on the album. Weird Al then took to the Internet to tell the story. He used his blog, YouTube, and Twitter, to spread the disappointing news to fans who took it viral and changed everything.