Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading
MAU, a staffing agency located in Augusta, GA, wanted an extensive update to their website. Being a valued client for many years, Powerserve was thrilled to help MAU accomplish this task. They wanted both an aesthetic redesign based on their current print materials, as well as an overhaul of navigation and overall user functionality.
The first major change was the site’s navigation. MAU requested that the homepage act as a portal, directing users to the correct section of the website based on their needs. Thus, someone looking for a job will click on the “Applicants” button and be presented with information directly pertaining to their job search, someone looking to hire will click on “Employers” and be presented with relevant information, and so on. These streamlined navigation options allow MAU to present visitors with information in the quickest way possible, while enabling the visitor to quickly navigate to relevant information.
The second key item was the site’s content. MAU updated the site with many new features, including information about MAU, the history of MAU, and rotating client testimonials in the client section. Other additions include videos on both the history and reference sections of the site, as well as case studies that further illustrate the advantages of MAU’s services.
Powerserve looks forward to working with MAU on further projects, including a new quiz system and improvements to job search functionality.
MAU has partnered with Powerserve for several years now, and this is the second website design they’ve developed for us. We’ve continued to use Powerserve as a trusted partner because we know they care about and understand our business. As a result, they function as an extension of our company instead of just some guys who “design at your direction.” Powerserve brings all kinds of ideas to the table, and they even take our ideas and make them better! Rather than tell us what we should want, they find a balance between delivering on our requirements and guiding us toward the best result for success based on their experience. It’s a true collaborative partnership! Now our new website supports and reflects MAU’s business goals with its smart and fresh design, specifically engineered to serve each of our distinctive target audiences.Brett Yardley, Marketing & Communications, MAU
Visit the MAU website: http://www.mau.com/
The Lydia Project is a non-profit organization that provides free services anywhere in the world to women facing cancer. This support includes a handmade tote made by the loving hands of volunteers and filled with encouraging items as well as correspondence and encouragement every month for at least a year.
In 2006, we designed The Lydia Project website after they won the Powerserve Extreme Website Makeover Contest conducted on WAFJ, a local Christian radio station in Augusta. The new site and its content management system aided Lydia’s growth and expanded their reach around the world. However, after meeting with the organization’s leaders in the summer of 2009, we realized the website needed to do a better job of communicating their mission. From the homepage, Lydia wanted visitors to easily request services, get involved, watch their video, read their newsletter, make a donation, and view their faith sponsors. Powerserve accepted the challenge and delivered what we believe is a great redesign that enhances the mission of this worthwhile organization.
Visit The Lydia Project website: http://thelydiaproject.org