Tag Archives: google adwords

PPC Campaigns Need Your Constant Attention To Stay Effective

PPC Campaigns Need Your Constant Attention To Stay Effective

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Today’s wildly successful PPC ad can quickly become tomorrow’s failure.


PPC, Pay Per Click, campaigns are not a set-it-and-forget-it form of advertising. Today’s wildly successful PPC ad can quickly become tomorrow’s failure.

Customers change; sometimes daily, and the magic bullet that spikes their interest and gets them to click on your PPC ad can easily change.

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What is PPC?

What is PPC?

PPC is the abbreviation for Pay Per Click advertising. Essentially it’s an advertising model where you pay only when a user clicks on your ad. Over the years Pay Per Click advertising has become synonymous with Google Adwords, but there are many other websites, such as Bing and Facebook, that also offer pay per click advertising.

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