There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.
After a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site. The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele. Your website can be a great place to start when looking at refreshing your image. Continue reading →
As small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!
Recently I couldn’t help but notice the push McDonald’s has been making in their advertising. They have some really bright and fresh designs, which is pretty much the opposite of what they have to offer. I found myself wondering what McDonald’s website looks like. As expected it is very fresh, bright, and interactive. In fact if you look at many major company web sites you can usually see some trendy/seasonal design going on (Nike, Caribou Coffee, Adidas and more). The large budgets of major corporations allow for them to embrace trends and take each promotion to the next level, especially if their main business isn’t done through their website (see Spin Art on McDonald’s website). Continue reading →
There are billions of websites on the Internet, each unique and operating by its own standards and rules. However, there are a few things that every one of them should have if they want to be user friendly and easy to navigate. Here are 5 of those most important things:
At some point every company needs to think about developing a logo, whether it be a simple type treatment or an iconic graphic. Before starting work on your logo, you should ask yourself, “What problems will a logo solve?How will a logo help my business?”
The truth is, a logo alone won’t help your business. What will help your business is establishing a strong brand identity, which a professional logo will be a major part of.
On May 26th we took part in AAF Augusta’s State of Advertising panel discussion. We were invited to briefly discuss what social media is and who should use it. We presented a short overview of how social media fits into a balanced marketing plan and how research and leg work must be done before starting to make sure your audience uses social media and find which networks they belong to. During the questions portion of the discussion I was asked “Should a seasonal business use social media?” My first thought was, “Yes, and as soon as possible!” Here’s why.
Ever had an awesome idea for blog post, but when you began to write it you started questioning if the idea was good enough? I’m a firm believer that in brainstorming there are no bad ideas; however, not every idea is appropriate or worthy of a blog post. Some ideas should never make it out of the idea phase, but before you trash a draft or scratch through an idea, run it through the following tests to make sure you’re not throwing away what may be a perfect idea.
There’s a lot that goes in to making a website, and a lot of particulars that need to be fleshed out. All web design firms have their own set of questions to ask you so they can better understand what you’re looking for, but there are also a number of questions that you should ask them.
Do you know what you need to ask your web designer? Have you thought about hosting, search engines, and DNS management? The following questions will give you a better understanding of how the design firm operates and can even save you time and money, and hopefully a few headaches along the way.