Who is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.
Welcome to Masters Week in Augusta. The time of year that patrons from seemingly every place on the map congregate to the bustling metropolis of Augusta, Georgia. Did I say metropolis? Perhaps that was a bit of a stretch, but the bustling part certainly isn’t.
Azaleas in bloom, white vans at every turn, tents along Washington Road, and throngs of people with decidedly non-Southern accents all herald that Masters Week has officially arrived in Augusta.
In case you happened to miss Saturday’s edition of The Augusta Chronicle, our clients Dee and Karen Bruker of Sanford, Bruker, and Banks Insurance are becoming trendsetters. Showing that living and working downtown is becoming en vogue again in an era of urban revitalization, the Brukers take a page out of the history books to show us how it’s done.
Just think about it… Working downtown? Awesome. Living downtown? Amazing. Not having to drive to work? Priceless. No, seriously, it’s priceless because you don’t have to pay nearly $4 a gallon on gas.