Tag Archives: augusta

Google+ Buttons Impact on SEO and Search Results

Google1ButtonEven though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.

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Content is King

content-is-kingThere are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect. Continue reading

Building on Brand Consistency

Brand ConsistencyAfter a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site.   The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele.  Your website can be a great place to start when looking at refreshing your image.
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Cool Tools for Small Businesses (that are Free or Cheap)

Cool ToolsAs small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!

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Re-brand or Refresh?

Re-brand or Re-fresh
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading

Custom Programming + Creative Design = An Ecommerce Site That Works

Total Force FeaturesAt Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.

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You vs. The Competition

You vs. The CompetitionWho is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.

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