Archive for the Social Media category

Content Marketing: Defining Your Company’s Goals and Objectives

By / November 2nd, 2011 / Comments

Define Your GoalsAs a leader in your industry, you understand that content marketing offers loyal clients relevant information that pertains to your specific industry. When it comes to delivering that content, nothing disseminates more efficiently than social media platforms.

When providing your clientele base with highly valuable information, how do you ensure that your content marketing efforts match your business goals and objectives, all while forming genuine connections with your targeted audience?

The key to successful content marketing is to define your company’s goals and objectives before building your social media strategy.

Not sure what we mean here? Don’t worry – this article will examine why defining your company’s goals and objectives is key to successful content marketing.

What are your company’s needs?

Before you start using social media platforms to pass on highly relevant content, it’s important to understand your company’s overall objectives and missions. For example, if you’re a Fortune 500 company that offers investment advice, what are your main goals? Do you want to expand your clientele base? Do you want to attract more high-value clients? Do you want to increase brand awareness?

Understanding your own needs before focusing on that of your readers will help you not only use the right marketing platforms for your business, it will also help you develop the kind of genuine content your readers will be thrilled to get their hands on.

Look at your current online presence.

Content marketing and online marketing go hand-in-hand; therefore, to deliver the kind of content your readers expect, you need to assess your own online marketing efforts. To accomplish this, you must look at this from three different angles:

• Look at your current online marketing efforts;

• Review your current social media uses;

• Research how you’re using your company’s website.

With this online research, you’ll begin to understand what kind of information your readers are looking for – and if your company can deliver. Additionally, it will give you a better idea of where your content marketing needs to go to be considered successful.

By defining your own content marketing goals and objectives, you can provide the kind of highly engaging and relevant information that will transform readers into loyal clients.

What Is Content Marketing and Who Does It?

By / October 11th, 2011 / Comments


Let’s face it, in today’s competitive business world an entrepreneur can’t afford not to include content marketing as part of their marketing strategy. Unlike traditional marketing techniques (e.g. magazine ads, billboard ads, TV infomercials, telemarketing, etc.) content marketing has the potential to reach tens of thousands and even millions of potential consumers.

What is Content Marketing?

Content marketing is the technique of creating and distributing high-quality, relevant and valuable information to attract and engage a particular target audience; this is with the purpose of generating profitable customer action.

Rather than ‘selling’ your products or services, you’re actually delivering valuable information your consumer is searching for online. Content marketing helps your consumers become more educated about your products and services. As a result, the consumer rewards you with their business and their loyalty.

According to statistics taken by Roper Public Affairs, 80 percent of buyers prefer to get company information in the form of articles instead of traditional advertisements. Seventy percent say content marketing gives them a sense of closeness to a company. Sixty percent say content marketing helps them to make wiser buying decisions compared to traditional marketing mediums.

Who uses Content Marketing? Continue reading “What Is Content Marketing and Who Does It?” »

Warning to Businesses: No Google+ Profiles, Or Else!

By / August 30th, 2011 / Comments

Google+ WarningIs Google+ the greatest thing since sliced bread? That’s actually a pretty strange standard by which to measure innovation these days. But depending on what Internet buzz you’re reading you could certainly come away thinking that Google+ is the greatest thing since… well… Facebook. If that’s what you’re leaning toward then you might also be wondering what’s in it for your businesses. Well the short answer is nothing! In fact it appears that Google is actually sending a warning to businesses: No profiles, or else! Or else what?

To date Google+ has been an invitation-only project solely open to individuals, not businesses. But that hasn’t stopped companies like Ford and Coca-Cola from jumping on board – perhaps for no other reason than to begin doing some recon. But there may be consequences to disregarding Google’s request that businesses refrain from getting in right now.

Some companies who’ve begun experimenting with the commercial use of Google+ have amassed small armies of followers, or “circles of friends” as it were, in the new social medium. But gathering some early intel appears to come with a price – one that these companies aren’t overly concerned about right now. Google has made it clear that none of the data from those rogue business profiles, i.e. business masquerading as humans, will be able to be transferred to the new business pages when they arrive sometime in the third quarter of 2011. Is that a big deal? Eh, maybe. Maybe not.

Continue reading “Warning to Businesses: No Google+ Profiles, Or Else!” »

5 Basic Google+ Features Every Entrepreneur Should Know

By / August 15th, 2011 / Comments

Google PlusIf you are still getting used to the features in Google+, you are certainly not alone. Everyone is in the same boat. Here are a few basic features to consider when using Google+:
Continue reading “5 Basic Google+ Features Every Entrepreneur Should Know” »

Why Should Businesses Care About Google+?

By / August 8th, 2011 / 2 Comments

Why Should Businesses Care About Google+?

Before the birth of social media, we called certain groups of friends a social clique. For instance, you have your 9 to 5 friends, your religious friends, political friends, entrepreneur friends, clients, family, and then you have those who you prefer to keep at arm’s length.

If you invited all of your friends and acquaintances to a dinner party, to announce details of your private life, certain individuals would take it out of context. That’s why you share certain things with one group of friends and keep it on a hush-hush with others.

When Facebook emerged, it seemed as if all friends and clients were grouped into one category. Everything posted on a wall was put out on display for a free-for-all critique session. For many, having a Facebook account is like a full-time job monitoring every single detail of one’s social life. Many Facebook users have learned that once private information gets out in the open to the wrong people, it can sabotage a good reputation.

Google+ is becoming a popular favorite among business owners because it gives you complete control over who is allowed to be a part of your social circle.

Continue reading “Why Should Businesses Care About Google+?” »

5 Creative Ways To Expand Your Facebook Fanbase

By / July 20th, 2011 / 1 Comment

5 Creative Ways To Expand Your Facebook Fanbase

“Likes” are the lifeblood of Facebook. They expand your communication reach and allow your message to be shared with people you already know are interested in your product or service. However, the question remains:

How do I get more people to like your page?

The tried and true method is to simply ask, which has proven time and again to be effective. But instead of just accepting the status quo, here are five creative ways to get more Facebook likes that you may not have thought of before.
Continue reading “5 Creative Ways To Expand Your Facebook Fanbase” »

In Blogging, the first step is always the hardest

By / June 13th, 2011 / Comments

In Blogging, the first step is always the hardest

We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.

Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.

Continue reading “In Blogging, the first step is always the hardest” »

Twitter Becomes The Go To Feature For New Technology Releases

By / June 8th, 2011 / Comments

Twitter Becomes The Go To Feature For New Technology Releases

Twitter is partnering with some heavy hitters in the online community. They’ve also announced a string of updates and new features for their website as well a few things in the works that will push their service beyond simple text messages.

Is your business paying attention to Twitter yet?

Continue reading “Twitter Becomes The Go To Feature For New Technology Releases” »

Weekly 13 Link Roundup: Social Media Edition

By / June 3rd, 2011 / Comments

13 Link Roundup

We share a lot of links on our Facebook and Twitter pages. So every week we comb through everything we share and post the 13 links that stand out to us. Why 13? Because it’s better than 12!

This week is all about Social Media! Google says they “Screwed Up” in social networking, Twitter gives us an easy follow button, and we learn how to create a killer contest using social media tools.

Continue reading “Weekly 13 Link Roundup: Social Media Edition” »

Why Seasonal Businesses Should Use Social Media Year Round

By / May 27th, 2011 / Comments

Why Seasonal Businesses Should Use Social Media Year Round

On May 26th we took part in AAF Augusta’s State of Advertising panel discussion. We were invited to briefly discuss what social media is and who should use it. We presented a short overview of how social media fits into a balanced marketing plan and how research and leg work must be done before starting to make sure your audience uses social media and find which networks they belong to. During the questions portion of the discussion I was asked “Should a seasonal business use social media?” My first thought was, “Yes, and as soon as possible!” Here’s why.

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5 Tips To Help You Own The Real Estate Market on Facebook

By / May 26th, 2011 / Comments

5 Tips To Help You Own The Real Estate Market on Facebook

These days it seems everyone is on Facebook, but not everyone understands how to utilize it to help their business. Here are 5 tips to help you grow your Real Estate business using tried and true Facebook methods to connect with people and get more leads.

Continue reading “5 Tips To Help You Own The Real Estate Market on Facebook” »

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