When it comes to re-branding your company it’s important to consider how to communicate the overall brand strategy to your customers. Consider these helpful tips to make sure your new brand doesn’t confuse your customers.
Announcing the Brand to Important Existing Customers
It’s important to let your big customers know about your new brand ahead of time. This can be done by sending out a care package with promotional items and an explanation for the change. If possible, deliver the care package in person and follow it up with a phone call.
Announcing the Brand to the General Public
For the general public, a marketing campaign introducing and explaining the new brand will keep consumers in the loop. This campaign should include print ads in relevant publications, billboards, email campaigns, a social media campaign, a press release, tv commercials, and digital campaigns, as well as any other advertising media that may be relevant to your industry. Having an event to celebrate the new brand is also a great way to get the word out.
Another great way to announce the new brand is by creating a unique website explaining the change.
Recently Ebay announced their new brand. They created this great website to explain the reasoning. They’ll also be launching a marketing campaign in October.
Thinking about re-branding your company? Give us a call, we’ll make sure it’s a success!