Do you sell products directly to customers on your website? Did a professional photographer take the product photos? If not, you may be losing out on sales. Here’s why.
We can not stress enough how important professional photography is, especially for online stores where customers can’t see your product in person. The difference between professional product shots and amateur pictures is night and day, and it reflects on the professionalism of your company more than you may think.
Professional photography will enhance your site and demonstrate to people that you will take the time to do things correctly. Most importantly, it shows you believe in your product and have invested time, energy, and money behind it. After all, customers won’t believe in your product if you don’t.
If you believe in your product, then you want to show it off as best you can. Plus, if you invested money in an online store, why would you take a shortcut on the most important page on the entire site? If anything, you should invest more on the product page than on any other page. Why? Because this page has the “Add to Cart” button on it. Why would customers add it to their cart if they can’t see all the details of the product because the image is very small, or blurry, or pixelized, or too dark?
Professional product images is an excellent investment for your online store and may be the difference between a new customer and another lost opportunity.