When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last.
When developing a logo we spend time talking with you, getting to know your company culture and, most importantly, your competition. In working through the process of building this relationship we’re able to understand you and your brand. We also spend time researching your industry locally and around the world to ensure your logo design will stand apart from the competition. If you look just like the rest of the players in the field, how do expect to stand out?
Once we understand the goals of your logo we hit the drawing board. This process is extensive and involves everything from word mapping to hundreds of little sketches. Finally, we narrow it down to one or two logos that we know will best represent your company and achieve branding goals.
Essentially, there are two ways to approach logo design. Option 1: Your designer can use stock images, showy trends and gimmicks to create numerous sub-par logos for you to choose from. Option 2: A professional designer can use research and strategy to ensure a timeless logo design.
Ready to have a professional logo? Contact Us