Having a fast website is more important than you think. The average smartphone user will leave a website if it does not load within 3 seconds; Google now considers page speed a major consideration for search engine rankings; 75% of internet users agreed that they would not return to a website if it did not load within 4 seconds. Interesting, right?
The load time of a website is directly correlated to the demand made on the server to load the website. The more HTTP requests made to the server and the longer elements take to render, the slower a website will be.
Examples of HTTP requests are:
- loading CSS style sheets;
- loading scripts;
- loading images;
- loading HTML.
The goal of making a website fast is to make the website more efficient. We can do this through making a series of adjustments to the coding, images, and layout of our website.
1. Optimize images
Oversized images take longer to load, so it’s important that you keep your images as small as possible. Use image editing tools to crop your images to the correct size, reduce color depth to the lowest acceptable level, and remove image comments. When it comes to image formatting, JPEG is your best option.
2. Utilize browser caching
When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server.
3. Optimize CSS Delivery
CSS holds the style requirements for your page. Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline, which is inserted in the HTML document itself. In general, an external style sheet is preferable, because it reduces the size of your code and creates fewer code duplications.
4. Reduce the number of plugins you use on your site
Too many plugins tend to slow your site, create security issues, and often cause crashes and other technical difficulties. To help with these issues, delete or deactivate unnecessary plugins. Embedded sound files tend to take up a lot of your website’s effort, which can slow it down. Maybe take a step back and what is really important to your site’s success, and go from there.
5. Split Up Long Pages – Multiple Short Pages Load Faster
This tip can be extra helpful for sites with a lot of photos. By splitting pages up, the content shows up faster, getting the information to viewers quicker. Breaking your content into more readable lengths makes your site more enjoyable and pleasant to experience.