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It is important for a business to set goals for their website and track them consistentlyTweet
Increase revenue by 20%. Reduce expenses by 10%. Grow active customer count by 50%. Improve customer satisfaction ratings by 15%. Every business has goals, and those who are serious about hitting their goals track and measure continually.
When building a business website there must be clearly defined goals.
- What is its purpose?
- How will its effectiveness be measured?
- What is a “win” for the site?
Getting To Know Your Audience
Let’s see how well you know your business website’s audience.
- How many visitors came to your site last month?
- How many pages did they look at during their visit?
- How long were they on your site?
- How did they get there? Was it from a search engine?
- What were the most popular pages on your website?
Google Analytics answers these questions and many more.
How Can Google Analytics Help Me Better Serve My Customers?
How many times have you walked into a shop or visited a website and not been able to find what you’re looking for? Did you bother asking for help?
Google Analysis tells you what people search for within your website as well as the keywords and phrases people used on Google to find you. This allows you to make sure customers can find what they want as fast as possible. This super-serving of your customers equals more satisfaction and an improved user experience potentially resulting in more revenue.
It is important for a business to set goals for their website and track them consistently. Measuring and analyzing user activity helps you hit the goals you’ve established for your business website. Having a website without any analytics capabilities is almost useless! Why invest precious time and money building a website if you’re not going to track what’s happening on it? Google Analytics can give you information that is very useful in planning your marketing strategy, search engine optimization campaigns, and even design enhancements.
Companies spend significant dollars for market research to learn more about their customers. You can get do it yourself in Google Analytics. A good analytics program is a great IDEA for any business…
- Implement – Install Google Analytics tools on your website
- Data – What does the data tell you?
- Experts – Get expert analysis.
- Action – Act on the data
It is important to have a strong analyst work with you explain how well your website is performing. Data analysis is an art and a science. Don’t leave your website’s success to chance. Golden nuggets of information can be just a few clicks away. Measure and analyze performance consistently and make better marketing decisions. Use data to reach your goals and to optimize your site for the best possible user experience.
Need someone to look at your Google Analytics and see how your business website is reaching your target audience? Contact Powerserve to see how we can help your business.