Google Analytics Helps You Learn About Your Website Audience

Use Google Analytics to Learn About Your Audience

Tweet This Quote

It is important for a business to set goals for their website and track them consistently

Increase revenue by 20%. Reduce expenses by 10%. Grow active customer count by 50%. Improve customer satisfaction ratings by 15%. Every business has goals, and those who are serious about hitting their goals track and measure continually.

When building a business website there must be clearly defined goals.

  • What is its purpose?
  • How will its effectiveness be measured?
  • What is a “win” for the site?

Getting To Know Your Audience

Let’s see how well you know your business website’s audience.

  • How many visitors came to your site last month?
  • How many pages did they look at during their visit?
  • How long were they on your site?
  • How did they get there? Was it from a search engine?
  • What were the most popular pages on your website?

Google Analytics answers these questions and many more.

How Can Google Analytics Help Me Better Serve My Customers?

How many times have you walked into a shop or visited a website and not been able to find what you’re looking for? Did you bother asking for help?

Google Analysis tells you what people search for within your website as well as the keywords and phrases people used on Google to find you. This allows you to make sure customers can find what they want as fast as possible. This super-serving of your customers equals more satisfaction and an improved user experience potentially resulting in more revenue.

It is important for a business to set goals for their website and track them consistently. Measuring and analyzing user activity helps you hit the goals you’ve established for your business website. Having a website without any analytics capabilities is almost useless! Why invest precious time and money building a website if you’re not going to track what’s happening on it? Google Analytics can give you information  that is very useful in planning your marketing strategy, search engine optimization campaigns, and even design enhancements.

Companies spend significant dollars for market research to learn more about their customers. You can get do it yourself in Google Analytics. A good analytics program is a great IDEA for any business…

  • Implement – Install Google Analytics tools on your website
  • Data – What does the data tell you?
  • Experts – Get expert analysis.
  • Action – Act on the data

It is important to have a strong analyst work with you explain how well your website is performing. Data analysis is an art and a science. Don’t leave your website’s success to chance. Golden nuggets of information can be just a few clicks away. Measure and analyze performance consistently and make better marketing decisions. Use data to reach your goals and to optimize your site for the best possible user experience.

Need someone to look at your Google Analytics and see how your business website is reaching your target audience? Contact Powerserve to see how we can help your business.

5 thoughts on “Google Analytics Helps You Learn About Your Website Audience

  1. Ripped Muscle X

    My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on several
    websites for about a year and am nervous about switching to another
    platform. I have heard excellent things about
    Is there a way I can import all my wordpress posts into it?

    Any kind of help would be really appreciated!

  2. Ripped Muscle X

    you are actually a good webmaster. The web site loading speed is amazing.
    It seems that you’re doing any distinctive trick.
    Moreover, The contents are masterwork. you have performed a fantastic task
    in this subject!

  3. Body building tips

    I absolutely love your blog and find almost all of your post’s to be
    just what I’m looking for. Would you offer guest writers to write content in your case?

    I wouldn’t mind producing a post or elaborating on most of the subjects you write concerning here.
    Again, awesome web log!


Leave a Reply

Your email address will not be published. Required fields are marked *