Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All these elements work together to drive your target audience to your posts.
1. Post good content regularly
Give visitors a reason to return to your site frequently by creating original content that people can’t easily find elsewhere.
2. Make your posts shareable
Merely posting content doesn’t make it shareable. It should have an eye-catching title that is relatively short, be easy to read, and contain lots of useful information. Engage and inspire your audience to help make them feel connected.
3. Use content curation tools
Content curation tools have propelled in popularity lately. Content curation enables you to find the best content in your niche and put your own spin on it, which helps demonstrate thought leadership.
Being on the first page of Google search results is like having the busiest store in the mall — this is where you want to be. Optimize your posts by creating rich content containing keywords you’ve found important to your audience.
5. Edit and proofread before you publish
It’s vital to proofread your article when you’re finished writing it. Make any necessary edits before publishing. Check to make sure all of your facts are correct, check your spelling and grammar, and make sure that the content is easy to understand.
6. Break up long posts
Sometimes if you have a lot to say, it can be helpful to divide your post into a 2 or 3 part series. Shorter posts hold readers’ attention much better than those that are very long. Once published, be sure to link them so that readers are able to find them all no matter which one they read first.
7. Use social media
Use social media channels to publicize your content. Posting links on Twitter, Facebook, Google+, etc can make give a static post legs to walk.