I’m a sucker for the details. On websites I want to make sure all the t’s are crossed and all the meta tags are in place. However, beyond HTML validation and browser testing, a detail that frequently gets overlooked is the Favicon. It’s a small detail that can be the attention grabber that pulls eyes to your site instead of your competitors.
You may think I’m being melodramatic when I say this 16×16 pixel image can make your site stand out, but I’m a firm believer in them. If a visitor opens tabs for you and 4 of your competitors and beside only one of them is a custom icon, which do you think they’ll be drawn to first?
Your Favicon also comes into play for bookmarks. Most browsers use your favicon as a thumbnail image for your site. No favicon = your site looking like everyone else in the menu.
In an age where you have only seconds to get a visitors attention, using every available option to stand out is a must! And while a favicon may not be as big of a deal as HTML validation or browser testing, it’s a detail that makes your site look professional and can make your site stand out from the rest.
If you’d like to know how Powerserve can help your website stand out from the crowd, contact us. We love exceeding expectations!