Email marketing allows you to quickly and easily reach your subscriber audience with important updates and information, and with current email tools you can now send hundreds or thousands of emails with only a few clicks.
Outside of a few technical requirements, there are no hard and set rules for email marketing. What works for one company may not work for another company, so experimentation and testing is essential to creating a successful email marketing campaign. However, having run successful email marketing campaigns for our clients for years, we have collected 5 tips to help your email marketing campaign be a success.
Do: Maintain Regular Communication with Your Subscribers
A subscriber opts-in to your email list for a reason. They’ve taken the first step by submitting their contact information, and in return they are expecting you to regularly email them the information they want.
Setup a regular schedule for your email marketing communications and stick to it! Subscribers will establish reading habits, and if you only send sporadic emails at random times, they may simply unsubscribe to avoid the frustration.
Don’t: Email Too Frequently
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Don’t overwhelm your subscribers with your email marketing messages or they may quickly grow tired of you. If you regularly have multiple updates per day, it’s better to group your updates together and send one message with multiple items to avoid wearing out your welcome.
Do: Supply a Sign-Up Form on your website
You want to always be adding new users to your subscriber list. Sign-up forms allow users to opt-in to your communications on their own. Because these users opt-in to your email marketing campaign, they are more open and receptive to your messages and more likely to actively engage your company because of them.
Don’t: Send Email Marketing Campaigns Through Your Regular Email Address
Sure Outlook allows you to email 600 people at once, but you may unknowingly expose your subscriber’s email address to others. Or worse, if your subscribers mark your email marketing emails as spam, your email address may be blacklisted and marked as a spammer. If this happens to your regular business address, you will have a hard time undoing the damage.
The better option is to send through an email marketing service that has built-in spam controls and subscriber protection tools. In addition to these tools, email marketing services allow you to see data for open rates, subscriber interactions, and reading rates so you can refine future emails to better serve your subscribers.
Do: Provide Unsubscribe Link
Although you don’t want your subscribers to unsubscribe, it’s a best practice to give them an unsubscribe link in every email. Remember, it’s best to leave them with a pleasant experience than to try to force them to not unsubscribe.
Does your email marketing need some refinements? Give us a call to see how Powerserve can help!