Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…
Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.
A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.
Also, blogs are traffic magnets. Google loves them and indexes blog posts much quicker than other pages. You can generate highly relevant traffic by focusing on relevant keywords in your blog posts and route that traffic to your company website to drive your sales.
The customer feedback that you gather through your blog can be the beginning of fresh innovation for your product. Using blog posts to understand problems of your customers and provide solutions to them helps you think from the customer’s perspective.
After your blog is created, it’s crucial that the you are active on social media platforms, to draw people back to the blog, then to the website, then to purchase the product or service. It’s like stepping stones, from your potential customer’s home to your business’ front door.
We’re currently working on a few websites where we’re designing a matching blog. These companies are excited to write and connect on a medium that looks just as a great and inviting as their new website. Want to add a blog to your website? Give us a call, we’d love to help make it happen.