Do I actually need a website for my small business? Would it actually help me in the long run? Can it truly bring in more revenue or help me network myself?
Ever asked yourself these questions? You are certainly not alone. And in my opinion, I think the answer to all these questions is ‘Yes.’ Websites are sources of information, providing helpful tools and resources for users. A website can help expand your business, enlightening the world about who you are and what you offer. A website is your 24/7 businessman, and when designed and built well, can bring you great success (in my opinion).
Upon hearing this, you say, “Okay, tell me why.” And here I go…
1. You’ll be extra visible to the world. When you don’t have a website, you are only famous to the people who are already working with you. Without a website it can be extra trying or difficult for a new customer or client to reach you.
2. Sales are bound to increase. Your website provides customers — new and old — the information they need when making purchasing decisions. Whether it’s a law firm or an outdoor equipment shop, your website has the potential to engage with a mass number of people you wouldn’t otherwise reach.
3. You can advertise at low cost. Web has always been known for its wider reach, and is now considered one of the best forms of advertising. With the help of online marketing, your business will become a strong competitor within your field. Also, the use of online tools can market your businesse easily, with the help of social networking sites, forums, and pay-per-click advertising programs.
4. Improved accessibility. Like I mentioned earlier, the website being a 24/7 employee? It’s great. Even when you’re sleeping, a client or customer can explore your business or browse products/services, making you available always.
Having a well-designed website, tailored specifically for your audience, can set you apart from your competitors in a big way. It also gives you a certain kind of confidence for when you’re networking, or simply meet someone new; all you have to do is tell them to visit your website, give them the URL, and go about your day.
Having a website these days is almost like oxygen for the body. So, I say, try it out (or give us a call and we’ll walk you through the process) and give your business its best shot.