Leads are a great way to increase your business as most of the time it’s free and is not time consuming. What are leads? Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.
“Understand the difference in lead values. Some leads aren’t going to work with your campaign at the time you’re working on it. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.” via
Below are a few creative ways to get leads…
A newsletter is a simple way to generate more leads. If you have a strong one, be sure to put a sign up button or link in every possible place that makes sense on your website. Share insights with your customers, recent wins within your company or business, and other industry news.
Use platforms that are relevant to you to reach out to influencers in your industry and get into conversations with them. You can also follow trending subjects that pertain to your business and interact with others in your field. Share your projects and expertise.
Having a blog is one of the best lead generating tools you can use, because it gives an opportunity to have the undivided attention of the reader. It can be a great way to let new and old customers get to know your company or product. It’s also best when it is continually maintained, not left with only two posts for 6 months.
Spend some time on developing a great idea that promotes your business and engages your customers. Video sites like YouTube allow you to put links directly into the video. Use these to link back to specific landing pages on your website. People love videos these days, so this one can be a great way to generate leads.
Make sure you don’t simply promote your services or products. People don’t want to be sold, they want to be informed. So write an eBook from a neutral perspective and give actionable insights. Share the eBook socially and ask your network to share it for you. This is an extra cool thing that speaks loudly to your customers.
Are you utilizing these? Are you continually getting leads on your website?
If you need some help on the subject, feel free to give us a call, we’d love to chat about it!