Is it better to cover all social media sites or concentrate on a couple at first?

Social Media for Business

There are thousands of active social media sites on the Internet today. Some, such as Facebook and Twitter, are made for general audiences, while others, such as Last.fm and Trulia, are tailored for specific interest groups.

Because there are so many social media sites available to promote your content, businesses often ask us:

“If I’m just getting started with Social Media, is it best to start slow by using a couple social media networks then expand to using more to grow my audience, or should I try to cover all the social media sites I can from day 1?”

I recommend starting with only 1 or 2 social media site first.

Here’s why.

Master 1 or 2 social media sites first

How you use Twitter is different from how you use Pinterest. Every social media website has different rules and require different methods to use effectively.

Instead of  trying to learn how to use them all at the beginning, take the time to master 1 or 2 before branching out and learning 2 more.

This prevents you from burning out before you get your social media strategy off the ground.

Refine Your Strategy Before Diving In

Starting from scratch is an uphill battle.

When you’re unfamiliar with the resources you have, you’ll find yourself refining your social media strategy almost daily until you find what works. By using only 1 or 2 social networks to get started, you can test and refine your strategy before implementing on more networks.

This way you can see what works, and weed out what doesn’t.

Interested in learning more about how Social Media can help your business? Contact Us to see how we can help.

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