Content is King


There are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect.

If you think about it, you are writing about a subject you know a lot about — Your Business. That can make it difficult to know what to include and what to leave out. Sometimes being too close to something reduces your effectiveness when talking about it, especially since your website needs to speak to your visitors point of view, not your own. Of course we are always happy help. We offer content writing services which can include SEO optimization to ensure you rank well in search engines. However, if you still prefer to write it yourself there are some great tips you can keep in mind to help you get moving and cross that finish line.

Tips to getting your content done:

1. Stay motivated. Once we develop the site map, start writing content right away while you are still excited about the project. It is going to take a lot more time than you think, so start writing even before you see the design.

2. Less can be more. Although it is important to have good content on your site, it’s also important to remember that there is so much to view on the web that users are very picky and impatient when looking for information. Make your content relevant to what they are looking for to keep them on your site.

3. Get to the point. This is doubly effective because if you have important key words in your headlines and first few sentences you’ll not only be getting your reader’s attention but it also helps you rank higher in search engines.

4. If you find you just can’t get it done, we’re here to help! We’d be more than happy to help you create quality content that sums up what you do and also makes the search engines happy.

Creating a website is a huge undertaking and getting the content written can be painful and frustrating. To help take the pressure off, always remember that your content isn’t permanent. If you forget to include information or hear feedback from customers and need to make changes, it is no problem! Just stay motivated and think of your client and their needs first.

What did you have to finish before your site went live?