Commonly Asked Questions

Commonly Asked Questions

You’ve asked them, you’ve heard them, we’ve answered them, we’ve researched them. Commonly asked questions in website design and development. It’s a deep ocean of elements, strategies, perspectives, and more. Here I’ve compiled some of the questions we get the most often. They range from basic to complex, and if you have a curiosity question, leave us a comment!

What is a content management system (otherwise known as CMS)?

A content management system is a system that stores all of your content in a backend database and then displays to the front end user. These applications are a must if you are planning a big website that publishes a lot of articles and/or blog posts. WordPress is a great example of a CMS.

Which social networking sites should I be using?

Sometimes it can depend on your target audience, but there are a handful that, when used appropriately, can only help your website. Facebook, Twitter, Google+, LinkedIn, and Instagram are all platforms that are worthy of your efforts. Use your best judgement to decide which are best for you, which you can realistically maintain, and which ones to not stress about.

How to start seling products online? 

To start selling products online you will need an ecommerce store. An ecommerce store is a content management system specifically design and developed to manage a catalog of products, inventory, invoicing, shipping fulfillment, and credit card processing. Doing your own ecommerce store gives you the full options to make your store exactly how you want it. There are many ecommerce platforms to choose from, although we recommend BigCommerce. You can also have a custom ecommerce website built for you (by us)!

How important is website page loading time?

HUGE. This should be a top goal for your website. Having a fast website not only makes your visitors happy, it can also help your search engine optimization. If you want to see where you stack up, you can use Google PageSpeed Tool.

How do I start doing search engine optimization (otherwise known as SEO)?

Search engine optimization is a marketing strategy, and can be broken down into multiple levels. A few off the top of my head: keyword research, copywriting, and link building. The best way to learn SEO is to be patient and take it one step at a time, like with Moz’s Beginners Guide (a cool resource). To be good at SEO you’ve got to love the art of copywriting (or have someone else do it for you). We have a couple of copywriters on our team who are awesome.

Why should I care if my website works on a phone?

The first reason is a very practical one: more than half of all website views are now done on a phone. The phone has become our collective web browser of choice. Even if you don’t use a phone that much, many of your customers probably do. If your website is difficult to use on a phone, people will move on. The second reason has to do with search engine ranking. Google recently changed its search algorithms to reward mobile friendly websites, and conversely penalize mobile unfriendly sites. Everybody knows that your website is not much good if it can’t be found on the search engines.

Where should I host my website?

We provide hosting for the sites that we develop and always ask clients to use our hosting unless they have equivalent hosting of their own. The reason is that today’s websites are often complex. They require a hosting environment that is optimized to their particular content management sytsem in order to run efficiently. It’s helpful to have it all under one umbrella in case something goes wrong — if we have designed and built your website, and we host it, problem-solving and testing are going to be a lot smoother.

Do I need to be thinking about SEO or Pay-Per-Click advertising?

If you rely on your website to attract new prospects through search engines, then you’ll probably need to make special efforts — such as SEO and PPC Ads — for search engine visibility. Just because your website just got a fancy, fabulous facelift doesn’t mean that people will automatically find it when they’re on the internet.

These are only a handful of the questions we get asked often. If you have other things you are curious about, with your website or the industry in general, don’t hesitate to call or email us! We’d love to chat. 🙂

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