Category Archives: Search Engine Optimization (SEO)

Blogging To Improve SEO

Blogging To Improve SEO

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Businesses know SEO is important, but don’t know blogging is one of the best ways to improve SEO.

It may sound odd, but I like to open my blogging and social media discussions with an SEO question.

I’ll ask “Who thinks Blogging is important?” and typically see a few hands raised. I then ask “Who thinks SEO is important?” and usually all hands go up.

Businesses know SEO is important, but don’t yet know blogging is one of the best ways to improve SEO performance.

Keep reading to learn more about why blogging impacts SEO.

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What is SEO?

What is SEO?

SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.

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Seven Things Every Good Website Should Have

Wondering how to give your website a leg-up in the SEO wars? Here are seven things every good website should have to make the most of its SEO potential.

Provide clean URLs.

Avoid using long drawn out URLS.  The search engines look at a website’s URL in order to understand and index a page. Create easy URLs that contain keywords related to your website. This will help your website rank higher for those particular keywords.

If you offer e-Commerce, ordering should be a breeze.

If your online ordering process is like filling out a long questionnaire, it’s time to cut back. According to experts, less steps to checkout mean more sales. If you desire to know your visitor’s industry or company revenue, there are other ways of going about it. When it comes to ordering, you should not give your customers any room to change their mind.  All you need is:

• Order forms that don’t require customers to start from scratch if they make an error.
• The option for customers to save their log-in, payment, and shipping information.

Website headlines should be well optimized.

Make sure your headlines include keywords you want the page optimized for. When you add the right keywords to the first line of text, you have a better chance that Google will show your page for those queries.

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Google+ Buttons Impact on SEO and Search Results

Google1ButtonEven though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.

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13 Google Search Functions That Will Change Your Life!

 

13 Google Search Functions That Will Change Your LifeInformation is the fuel of business in this post-modern world and business owners are learning to depend more and more on Google’s extensive search tools to help them find the information they need. However, if you don’t know a function or service is available, you can hardly make good use of it. As this post (and this link) will show you, Google’s search functionality goes way beyond the basic search bar.

Google breaks its Search Features Help page down into categories:

  • Everyday Essentials
  • Reference Tools
  • Choosing Keywords
  • Local Search
  • Health Search
  • Trip Planning
  • Query Refinements
  • Search by Number

Some of these are naturally more useful to business people than others (I suppose some would argue that finding Sports Scores is business-related…), so here is a list of 13 Google Search Functions That Will Change Your Life! (or at least be useful).

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500% Increase In Traffic? We didn’t believe it either.

How do I rank Higher on Google?

Anytime Bail Bonding, Inc.

Search Engine Optimazation

Search Engine Optimization (SEO) is the process of making strategic modifications to a website in order to improve where it appears in search results on sites like Google and Bing. Through SEO we target specific keywords to make websites appear higher on the search results page, thus increasing the chances of someone visiting the site.

With locations in twelve markets, and a customer base that is increasingly looking to search engines using mobile devices, Anytime Bail Bonding sought to take ownership of the online market  by implementing a professional Search Engine Optimization campaign to increase their online visibility.

522% Increase In Pages Receiving Search Engine Traffic

I am always interested in finding new ways to make money and grow my business. Powerserve took time to understand my unique circumstances and tailored a strategy that got results.
Scott Hall, President
Anytime Bail

Through ongoing analysis, Powerserve discovered unique Search Engine Optimization opportunities for the AnytimeBail.com website.

We developed a custom SEO strategy that included modifications to site architecture, utilization of on-page attributes, and professionally written page copy. This provided more page-level relevance and authority, and gave AnytimeBail.com a competitive advantage in its markets.

Follow-up: Augusta Lawyers Take Aim at Web Traffic with SEO

Smith & Smith Attorneys

Smith & Smith Attorneys

You may remember the blog article we posted, “Not Your Typical Lawyer Site,” which profiled Smith & Smith Attorneys, a family law practice in Augusta, Georgia. The ladies at Smith & Smith came back to Powerserve with a new goal; they wanted to take the new site to the next level and start driving some organic web traffic to it. Powerserve recommended a locally targeted search engine optimization campaign.

Zeroing in on a local search engine market can be extremely cost effective as compared to a national or global campaign. (National or global campaigns can run into the hundreds of thousands of dollars depending on the competitive landscape of the targeted key words and phrases). It can also produce very quick results, sometimes taking just a couple of weeks (although, there are no guarantees)! And often times local businesses will find that their competitors are pretty easy to beat in the rankings because their sites may not even be standards compliant, much less search engine optimized.

Our initial analysis of SmithandSmithAttorneysAugusta.com confirmed our suspicion—that the site seemed to be buried in the website rankings by a lot of other sites that, frankly, were winning the search engine game only because no one else was playing. Our first clue was the abundance of directories—not competitors’ websites—that were scoring above Smith & Smith in the rankings; these sites typically score well due to the abundance of semi-relevant content they aggregate. They can also be unseated in their search engine rankings by developing highly relevant content and by using some key SEO techniques.

The end result? SmithandSmithAttorneysAugusta.com jumped from page 6 of the Google search results to the second position on page 1! So anybody who searches the web for family law practices in Augusta, Georgia should arrive at the Smith & Smith Attorney’s website straight away, which also means that their phones are ringing a lot more!

Get found.

In the movie “Field of Dreams,” Kevin Costner’s character heard whispers of “Build it and they will come.” So, he constructed a baseball field in the middle of nowhere, and remarkably the unexpected happened: People came. With websites, getting people to show up to your ballpark requires a bit more effort.

There is often an expectation that if you have a website, people will find you, you’ll have more business, etc. Traffic (and additional business) may come eventually, but it will not happen overnight. In order for your website to get found, people need to know about it. Some of the ways you can make that happen include search engine submissions, social networking, and pay-per-click advertising.

So, you have a website? Great! Now what? Traffic won’t magically come to you. Search engines might eventually crawl your site if others link to it. Here are a few things you can do to make sure your site is found:

Submit your site to the major search engines:

While this is certainly not an exhaustive list, Google, Yahoo!, and Microsoft Live Search represent the “Big Three” search engines. Getting listed on these engines is your first, and arguably best, opportunity for search engine-based referral traffic.

Promote your site on social networks. If you use social networks such as Facebook, Twitter, or LinkedIn, make sure your friends know about your site (Don’t spam them, though!). Go to where your customers are. Engage them. Encourage them to visit your site; to use your services.

Google AdWords: Pay-Per-Click (PPC) Advertising. Spend money on targeted, keyword-based advertising when you’re first starting out. It could be a while before your site ranks highly in search engine results. PPC ads guarantee a higher-profile placement on search engine results pages (SERPs).

Let’s say you have an automotive repair business and you’re hoping to generate more traffic to your website. You’d like to buy some ads on Google Adwords to be displayed on SERPs. While getting things set up, you select some keywords that you think people might use to find your business. Generic keywords have greater competition; this is why you want to try and be as specific as you can with your keywords. Someone looking for “Automotive Repair Augusta GA” is more likely to be looking for your services versus someone who might be searching for “Automotive Repair.”

Some other things to consider with PPC:

  • You’re only charged if someone actually clicks on your ad.
  • You can set a maximum daily budget on Google AdWords. Once you’ve spent your budget for the day, your ad will no longer appear in SERPs. (This helps you budget for PPC more efficiently.)
  • The more specific your keyword phrase, the less you’ll pay per click (usually).
  • The more specific your keyword phrase, the more likely people seeing your ad might be interested in your services.

Traditional Advertising. Make sure your website address is included in all advertising, such as radio, TV commercials, billboards, business cards, newspaper and magazine ads, and even email signatures. Anytime you have the opportunity to tell someone about your site, do it.

SEO Scores for Dental Practice

Our clients invest a lot of time and resources into creating a top quality site to represent their organization, so now what do we do to begin driving traffic to their site? Ranking high in the search engines is the most common way to ensure the success of your site.

PowerServe has developed a Search Engine Optimization strategy designed to increase your website search engine rankings through a four-pronged approach:

  1. Keyword/phrase design
  2. Site design and layout SEO compatibility
  3. Content optimization
  4. Link building strategy.

This strategy is woven into PowerServe’s tactical SEO plan.

After completing a new website design and development project for Greenbrier Family Dental, a dental practice in Evans, Georgia, PowerServe turned our sights toward helping them drive traffic to the site. The goal was to attract new patients, more and more of which are turning to the web to find such service providers. After we implemented PowerServe’s Search Engine Optimization strategy, Greenbrier’s web traffic began to increase sharply almost immediately. It wasn’t long before the client experienced the advantages of their investment:

Just wanted to let you know that yesterday we got our first patient from the SEO you did for us. She said that she searched “dentist evans ga” and we popped right up! Thanks for all your help!Adam Scott, DMD

Visit http://powerserve.net to see more of our website design and software development work.