Leads are a great way to increase your business as most of the time it’s free and is not time consuming. What are leads? Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.
“Understand the difference in lead values. Some leads aren’t going to work with your campaign at the time you’re working on it. Which target audience are you after? Don’t market to anyone else. You can achieve success if you pick the right leads.” via
It just makes sense if you think about it, but a new survey published by Harris Interactive validates the fact that Search is how most people look for business information online. Almost 60% of respondents said that search engines were the first place they went to research local businesses. For those under 35 years of age, that number jumped to a whopping 83%. Only 8% said they go to the merchant’s site first, preferring instead to find the information from a neutral source.
When the question switched from desktops to mobile devices, the results changed a bit. The study showed that 17% “base their decision” on search engine results when researching local businesses and restaurants and another 15% rely on sites that publish customer reviews, such as Citysearch, Yahoo Local, Merchant Circle, or Yelp!. Similarly, only 8% use the actual merchant websites as qualitative.
So what does all this mean to you?