Category Archives: Logo & Print Design

Design Trends: Should You Lead or Follow?

Design Trends: Should You Lead or Follow?

Design trends are constantly changing. And I personally think that great designers by no means ignore the trends.. but maybe they aren’t always swept up by them. They study and understand them in order to better their own work, but do not ignore their own specific style for the sake of a trend. On the other hand, some designers focus more on new trends than others.

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Brand Your Company: Getting Everything To Work Together

How consumers view your brand is vital to your company’s success. Is your company sending a concise message? Many of our clients find their brands running in multiple directions when they could be more valuable if presented as a single, unified brand. On the other hand, others might offer more value when their unique services are allowed to stand alone. Continue reading

Building on Brand Consistency

Brand ConsistencyAfter a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site.   The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele.  Your website can be a great place to start when looking at refreshing your image.
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Re-brand or Refresh?

Re-brand or Re-fresh
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading