Email marketing is a great way to reach your customers where they are without spending a lot of money. It’s a fun way to share information with your audience, in a way that’s friendly and direct. Thinking of starting a consistent email newsletter? Keep these tips in mind:
There’s a topic floating around about passwords and their security not being top notch, but, alas, Google pays attention. What is their response? A 2-Step Verification option.
Let’s face it. There are lots of ways to generate site visitors and increase your footprint on the web: blogging, PPC (Pay Per Click), and organic SEO techniques are just a few that are often referenced. However, one of the least discussed methods is how to leverage email to generate site traffic and new visitors. Continue reading
Last year, in my post called “Spam, Scams, and Flim-Flams“, I reported on a company that uses a deceptive form of advertising, apparently because they are unable to get customers otherwise. Domain Registry of America (aka Domain Registry of Canada), has a Federal Trade Commission (FTC) injunction against them for their deceptive practices (filed in 2003… but they are STILL doing it). You can read the details here. Continue reading
Email marketing allows you to quickly and easily reach your subscriber audience with important updates and information, and with current email tools you can now send hundreds or thousands of emails with only a few clicks.
With all due respect to Monty Python’s hilarious skit, as well as that most-favored canned meat that Hawaiians seem to love so much more than the rest of us, SPAM is basically any email or message you receive that you didn’t ask for and don’t want. As much people hate it, most SPAM is fairly innocuous, merely wanting to sell you something that may or may not make you richer, better looking, or otherwise more attractive to either or both genders. It can easily be relegated to the trash bin, assuming your SPAM filter didn’t already catch it and put it there before you even looked at it. Most SPAM filters are getting pretty good at that and, while it does waste a lot of time, it doesn’t usually cost you more than the time wasted to deal with it.
Google is currently rolling out an update to Gmail to enable IMAP support on hosted accounts. IMAP is short for Internet Message Access Protocol and allows you to access your Gmail emails from other clients, like Outlook or Thunderbird.
The benefit of IMAP is that you’re able to check your mail directly on your mail server through a desktop mail client or mobile mail client, as opposed to downloading the messages to your computer.
To check and see whether IMAP’s been enabled on your account, go to http://www.google.com/a/ and enter your domain name. Then log into your email account. Once logged in, click Settings (up top right) and see if you have a tab named Forwarding and POP/IMAP. If you don’t have it yet, don’t worry… you’ll see the feature on your account in the coming days.
For more information on IMAP and Gmail, Google explains it in greater detail in this help entry.
Email, File Transfers, and Spam
PowerServe has always maintained a policy of offering email service at no additional charge for all of our Web hosting clients. These free email services include many features like spam identification and anti-virus filtering.These basic level email services have certain restrictions to help ensure that all our clients can get important messages through our servers and across the internet as quickly as possible. The limitations for basic email accounts are:
- 2 MB per email
- 20 MB per day
Several options exist if you want or need more than these basic email services. We have options for every level of need. Powerserve’s support team will be glad to help you transfer your email to any of these providers. It is perfectly acceptable to maintain your current Powerserve Web hosting and support contract but transfer your mail services to one of the providers below. We will even help you make the switch for free! This is another example of the quality of service we provide our Web hosting and design clients.
- Google Mail – Google provides free business email hosting with no preset user account limit. In addition, you get access to their online applications such as a shared calendar, instant messaging, and shared spreadsheets. They allow file attachments up to 20 MB. Learn more about Google Mail.
- GoDaddy Email – GoDaddy, our premier partner for domain registrations, offers a premium email service for only $29.99 per YEAR – that’s only $2.50/month! You get up to 100 email addresses AND you can send files up to 30MB in size. This plan also includes an online group calendar and free GoDaddy Ringtones for your cell phone. Learn more about Godaddy Email.
Let’s face it. The email infrastructure was simply not built for transferring large files. Large attachments slow everything down because of the internet protocol email uses.If you need to send large files to customers, the overall best option is to use a service that is designed for it, such as DropSend. It allows you to send files up to 1GB directly from your desktop and also serves as online storage space. They even have a free account that may serve your needs perfectly. Learn more about DropSend.com.
SPAM (not Spam®) has become such an incessant plague on Internet traffic that the Federal Trade Commission has been empowered to enforce the recent changes in U.S. law concerning it. Read more about the FTC and Spam. Learn more about SPAM SCAMS.
Need more help?
Visit our interactive help site for tips configuring email software like Microsoft Outlook.
Here’s a short excerpt from an article on Forbes.com that discusses why Internet Spam won’t be going away anytime soon:
This is why spam is such a hard problem to solve. For each e-mail, the spammer pays a cost and receives a benefit. But there is an additional cost paid by the e-mail recipient. Because so much spam is unwanted, that additional cost is huge–and it’s a cost that the spammer never sees. If spammers could be made to bear the total cost of spam, then its level would be more along the lines of what society would find acceptable.Read More of “Why Spam Won’t Go Away”
It’s unfortunate that spam has become the issue that it has, but there’s little to no downside for those responsible for sending spam. Even if only one person responds to an offer they mail out, it’s worth it to them, because it only costs fractions of a cent (if even that) for a spammer to send messages out.