Category Archives: Business Strategy

Google Shines a Beacon on Local Business

Google has started a pilot program that involves sending electronic beacons to businesses with physical (aka, “brick and mortar”) locations to make their venues more visible to customers with mobile devices. 

What’s a Beacon you ask?

Beacons are small electronic transmitters that send one-way signals that are read by customers’ phones. This location information can be used to access a broad range of services on mobile devices.


Because beacons help mobile devices determine a user’s location more accurately, they can be used to find your location more quickly. A user’s smartphone that has a more accurate placement of their location unlocks a whole set of new features and sets up your business to use location-related features in Google, such as:

  • Helps your business show up on personal maps or saved places, where users have opted in to Location History.
  • Gathers photos, reviews, and other user-generated content for your business from people who have visited.
  • Provides features like Popular times and typical visit duration to help customers plan their visit to your business.
  • Helps provide Location Insights about how customers engage with your store.
  • More features are being planned and will be accessible as they become available.

How it works

Your beacon transmits your venue’s unique one-way code. When someone visits you with location services turned on, their phone uses the beacon signal and knows that it’s visiting you. The beacon itself does not collect or store any information. It only provides a helpful signal to your customers’ phones.

People who visit your venue can then contribute reviews, star ratings, and photos as well as answer questions about your venue. Once enough of your visitors’ phones have detected visits to your store, Google can activate features such as Popular times to show up on your venue’s Place Page.

The data shown in these products is based on anonymous, aggregated visit statistics. You can’t use it to tie a specific visit back to a specific individual. Google uses industry best practices to ensure the privacy of individual users.

Sound like an interesting way to engage your customers?

Give Mike Parsons a call at 706-826-1506 ext.122 and let us help you make it happen. 

How To Fight Stress As A Designer

How To Fight Stress As A Designer | Powerserve

The good news is that as a creative person, you’re already accustomed to finding innovative solutions to problems — and if you treat stress as a problem, there is likely a way to beat it that is personal and specific to you. Everyone is different, and triggers of stress are different for each person. It’s helpful to know yourself well enough to combat stressors. I’m a designer, so these are my particular thoughts. Maybe you can relate.

Organize Your Area

If you’re stressed, that probably means you’re busy, and if you’re busy, you probably haven’t had time to clean your workspace recently. It happens to the best of us. A messy or cluttered desk can really make ‘worse’ a feeling of being overwhelmed, so take a ten-minute break to clean up yours space.

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Slack: Pros and Cons

Slack: Pros and Cons | Powerserve

Have you jumped on the Slack train yet? We’ve been using it for a couple months now, and it’s pretty sweet. Free to use for as long as you want and with an unlimited number of people? With many other cool features? I’m bummed we haven’t been using Slack longer than we have. But, if you’re out of the loop, or skeptical of its benefits, fear not.

PROS: Excellent private backchannel. Nicely designed interface. Great for communication. Variety of tools within the channels to use. Free subscriptions for those not ready to pay. Cuts down on email clutter. Easy to organize employees by teams (channels). Public and private channels. Per-room notification settings (meaning: those more chatty channels you can mute). Fast file sharing.

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Commonly Asked Questions

Commonly Asked Questions

You’ve asked them, you’ve heard them, we’ve answered them, we’ve researched them. Commonly asked questions in website design and development. It’s a deep ocean of elements, strategies, perspectives, and more. Here I’ve compiled some of the questions we get the most often. They range from basic to complex, and if you have a curiosity question, leave us a comment!

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