Category Archives: Blogging

Content Marketing: Deploying Your Social Media Campaign

Industry leaders know that content marketing and social media campaigns are crucial to success on the Internet. However, given that content marketing is a qualitative, rather than quantitative concept, how can you measure the success of something that, at first glance, can’t be measured?

That’s where this article comes in. Let’s take a closer look at the intricacies of deploying your content marketing and social media campaign, including how you can measure its contribution to your company’s bottom line.

Launch Your Content Marketing and Social Media Campaign

One of the most crucial aspects of launching your content marketing and social media campaign is to ensure that you don’t lose interest in the progress you’re making, particularly in the earlier months when you might not be seeing the results you’ve been expecting. Remember, content and social media marketing is a qualitative concept, not a quantitative one – you won’t be able to immediately measure ROI within the first months of use. Therefore, be sure to continue with your content marketing efforts even when you feel as though your readers aren’t paying attention to what you have to say. Believe us, they are!

Monitor Your Chatter

While you should have a dedicated team to monitor your content and social media marketing efforts, there’s no denying that you can’t monitor your efforts 24/7. That’s why it’s important to invest in resources that allow you to automate some of the process, including tools that monitor activity, engage with your readers and aggregate content. This will allow your social media team to keep on top of your progress without feeling overwhelmed by all there is to do.

Keep It Fresh

Ensure that your content marketing and social media campaigns remain fresh and relevant to your readers. Stale and uninteresting platforms will cost you valuable customers.

Measure Your Success

Finally, be sure to measure your success in terms that make sense to content marketing and social media. For example, rather than focusing on dollars, focus on client satisfaction and brand loyalty, and how your campaigns have contributed to these vital components of running a successful business.

Content Marketing: Developing Your Most Successful Social Media Campaign

Once your company has determined the most successful content marketing and social media campaign, you’ll need to put those great ideas into real-time action. As the old saying goes, it’s easier said than done. How can you transition your content marketing ideas to the Web? What platforms should you be using to increase your social media campaign’s ROI?

This article will explore the specific steps involved in developing your most successful content marketing and social media campaign:

Identify Your Best Platforms

In the world of social media, there are literally hundreds of platforms you can use for your content marketing campaign. With so many Web 2.0 sites jostling for your time and attention, how can you know which one is the right one for your company?

First, you’ll need to identify if your company wants to engage in content marketing on specific niche social media sites, or on general sites. Additionally, you’ll need to eliminate the Web 2.0 sites that won’t allow you to maximize your social media campaign. For example, LinkedIn Marketing is a great platform for individuals looking to connect in their respective industry, but it might not be a great tool for companies looking to market content to the average customer. No matter which social media platforms you identify and use, be sure that your company has a Facebook account, a Twitter profile and a blog, as these are the most popular – and consumer-trusted – social media platforms online today.

Develop Your Best Team Possible

Once you’ve identified which social media platforms you’ll be using for your content marketing, you’ll need to find talented professionals who can help your campaign come to life. Your readers want to feel as though they’re communicating with real representatives of your company – and that’s where your team comes into play. A dedicated content marketing team can post regular updates, respond to reader comments and garner the kind of client feedback that can help your company improve its products and services.

Content Marketing: Designing the Ins and Outs of Your Content Strategy

Defining what kind of content you’ll be offering your readers is crucial to the online success of your business. However, once you’ve defined what you consider to be content marketing success, how will you ensure that you get there?

That’s where content marketing design comes into play. Content design is simply another way of determining what your overall content strategy will be, the types of content you’ll offer your readers, and what kinds of resources you’ll need to achieve your content marketing goals.

With that in mind, let’s take a closer look at designing the ins and outs of your content marketing strategy.

Developing A Content Strategy

Before you can develop content to offer your readers, you must first be able to identify how that content will fulfill their needs. In other words, to devise a strong content strategy, you’ll have to understand their fears, frustrations, hopes, and needs.

Monetizing Your Campaign

Once you’ve identified the fears and needs of your audience, you’ll need to decide how you can transform your content marketing strategies so that they bring in real-time income. Monetizing your social media and content marketing campaign means you’ll need to bridge the gap between offering free content to your readers and encouraging them with a strong call-to-action. For example, will you place a link on your social media account to your product’s landing page? Will your blogs be embedded with an affiliate link? These are all steps you can take to monetize your social media and content marketing campaigns.

Developing a Marketing Timeframe

An important part of developing your content marketing and social media campaigns is to identify how often you’ll be interacting with your readers. How often will you post updates? When will you post updates? Based on this editorial calendar – and the reactions of your readers – you’ll be able to determine which posts are more successful at optimizing your content marketing ROI.

Resources and Content Formats

Finally, you’ll need to isolate which content formats (i.e. audio, visual, or textual) will deliver your most successful marketing ROI. Be sure to pinpoint which content formats will require additional resources and how much those resources will cost.

What Is Content Marketing and Who Does It?


Let’s face it, in today’s competitive business world an entrepreneur can’t afford not to include content marketing as part of their marketing strategy. Unlike traditional marketing techniques (e.g. magazine ads, billboard ads, TV infomercials, telemarketing, etc.) content marketing has the potential to reach tens of thousands and even millions of potential consumers.

What is Content Marketing?

Content marketing is the technique of creating and distributing high-quality, relevant and valuable information to attract and engage a particular target audience; this is with the purpose of generating profitable customer action.

Rather than ‘selling’ your products or services, you’re actually delivering valuable information your consumer is searching for online. Content marketing helps your consumers become more educated about your products and services. As a result, the consumer rewards you with their business and their loyalty.

According to statistics taken by Roper Public Affairs, 80 percent of buyers prefer to get company information in the form of articles instead of traditional advertisements. Seventy percent say content marketing gives them a sense of closeness to a company. Sixty percent say content marketing helps them to make wiser buying decisions compared to traditional marketing mediums.

Who uses Content Marketing? Continue reading

In Blogging, the first step is always the hardest

In Blogging, the first step is always the hardest

We’ve seen it hundreds of times. Companies want to create a blog and engage their customers, so they spend untold amounts of time and money working on a killer design, an exhaustive marketing strategy, and attending dozens of webinars on how to blog efficiently — but they never actually get around to the blogging part. It reminds me of the movie Van Wilder. He was so scared to graduate from college and move on to the next step that he just continued going to school. The big secret to blogging is you need to convert from learning and studying to doing and applying.

Here are three of the most common reasons we’ve heard for not blogging and why they don’t hold water.

Continue reading

Weird Al – How A Blog Post Changed His New Album

Weird Al – How A Blog Post Changed His New Album

As Weird Al began to put the finishing touches on his new album, he knew he needed one more “big idea” to be the first single. Eventually he wrote and recorded a parody of Lady Gaga’s Born This Way titled Perform This Way, but upon hearing the track Lady Gaga revoked her permission to include the song on the album. Weird Al then took to the Internet to tell the story. He used his blog, YouTube, and Twitter, to spread the disappointing news to fans who took it viral and changed everything.

Continue reading

High Quality Content is All About Passion!

High Quality Content Is All About Passion

It seems that every website and blog these days is saying the same thing: “To attract visitors you need to create high quality content.” But what is high quality content? Do you need to be a professional writer to create it? Do you need a journalism degree? Does it even need to be written words? We’ll dive into some specifics to answer these questions.

Continue reading

Always Test Your Blog Post Ideas Before You Trash Them

Always Test Your Blog Post Ideas Before You Trash Them

Ever had an awesome idea for blog post, but when you began to write it you started questioning if the idea was good enough? I’m a firm believer that in brainstorming there are no bad ideas; however, not every idea is appropriate or worthy of a blog post. Some ideas should never make it out of the idea phase, but before you trash a draft or scratch through an idea, run it through the following tests to make sure you’re not throwing away what may be a perfect idea.

Continue reading