Category Archives: Blogging

Does My Website Need A Blog?

Does My Website Need A Blog? | Powerserve

Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…

Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.

A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.

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Blog Highlight Reel Of 2015

Powerserve Blog Highlight Reel

2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:

Make Your Website Stand Apart

“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”

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Need Ideas For Your Business Blog?

Need Ideas For Your Business Blog?

Blogging is a great way to draw new customers to your business website. The trick is keeping your blog active. If someone goes to your blog and the last entry was a year and a half ago, that marketing strategy has backfired. A great business blog doesn’t necessarily always sell. But, it does show customers why they should do business with you and not your competitors. It shows your personality, your passions, your knowledge and your skill set.

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Blog Highlight Reel of 2014

Blog Highlight Reel of 2014

2014 was a great year for us here at Powerserve. There were many challenges, but there were also countless bursts of creativity and brilliance that came from our office. We met more people, found good relationships with new clients (and old), and added a couple great people to our team. I, Chelsea, have loved all the writing I’ve done for the Powerserve blog, and can’t wait to continue into 2015. Hope you’ve enjoyed reading! Here are a couple of my favorites….

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Get More People To Read Your Content!

Ways to Get More People To Read Your Content

Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All these elements work together to drive your target audience to your posts.

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Blogging To Improve SEO

Blogging To Improve SEO

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Businesses know SEO is important, but don’t know blogging is one of the best ways to improve SEO.

It may sound odd, but I like to open my blogging and social media discussions with an SEO question.

I’ll ask “Who thinks Blogging is important?” and typically see a few hands raised. I then ask “Who thinks SEO is important?” and usually all hands go up.

Businesses know SEO is important, but don’t yet know blogging is one of the best ways to improve SEO performance.

Keep reading to learn more about why blogging impacts SEO.

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