Category Archives: Analytics

Google Analytics Helps You Learn About Your Website Audience

Use Google Analytics to Learn About Your Audience

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It is important for a business to set goals for their website and track them consistently

Increase revenue by 20%. Reduce expenses by 10%. Grow active customer count by 50%. Improve customer satisfaction ratings by 15%. Every business has goals, and those who are serious about hitting their goals track and measure continually.

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Google Analytics: Answering Why and How People Are Visiting Your Site Since 2005

Google Analytics | PowerserveWhen you boil it down, the point of having a website is for people to visit it. But beyond simply knowing how many people visit your site, are you tracking their viewing habits to know what information they’re looking for? Do you know what they searched Google for to find your site? Do you know what specific pages they looked at or how long they stayed on your site?

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Getting Started with Google Analytics

Google Analytics logoThe folks over at Mahalo.com posted a great primer for people just getting started with Google Analytics. (See “How to Use Google Analytics for Beginners”)

“Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they’re looking for, and how they’re getting there. In fact, it has so much information that it can be overwhelming! Don’t let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.” 

If you’d like to have Google Analytics tracking added to your website, send an email to updates@powerserve.net or call (706) 826-1506 and we’ll be happy to help you get started.