Chelsea Eubank: GRAPHIC/WEB DESIGNER
What is your role at Powerserve? Nicknamed the “Swiss Army Knife,” I do a variety of things. I design and build websites, create print materials for clients, and handle most of our social media activity. I’m also the go-to girl for all kinds of odd jobs that need to be completed.
Augusta, GA. Established in 1736, and home of the annual Masters Golf Tournament. It’s certainly our claim to fame, but there’s also a great deal of other cool and interesting things to do in Augusta. If you’ve been here all of your life, or a couple of years, maybe you’ve visited a handful of these. If not, adventure on, friend!
David Fondren: WEB / MOBILE APP DEVELOPER
What is your favorite cereal? Cinnamon Toast Crunch, hands down.
How did you end up in Augusta, GA? Graduated from UGA, moved here for the job at Powerserve.
If you can have any animal for a pet, what would it be? Flying squirrel.
Happy Wednesday, friends! Enjoy some fun links from around the web. How is everyone feeling about the Day-After-Super-Tuesday?
All about the postage stamps.
Drab up your desktop with these wallpapers!
8 Cool Instagram Accounts
What chefs pack for their kids’ school lunches.
The good news is that as a creative person, you’re already accustomed to finding innovative solutions to problems — and if you treat stress as a problem, there is likely a way to beat it that is personal and specific to you. Everyone is different, and triggers of stress are different for each person. It’s helpful to know yourself well enough to combat stressors. I’m a designer, so these are my particular thoughts. Maybe you can relate.
Organize Your Area
If you’re stressed, that probably means you’re busy, and if you’re busy, you probably haven’t had time to clean your workspace recently. It happens to the best of us. A messy or cluttered desk can really make ‘worse’ a feeling of being overwhelmed, so take a ten-minute break to clean up yours space.
Social media has become like another person sitting at the dinner table. It’s everywhere, and if you aren’t on a platform, people look at you funny. Would you disagree? It’s fascinating. Maybe you’ve underestimated social media, maybe you’re active daily. I’ve been thinking about the great possibilities social media can bring, so I encourage you to get the most out of it that you can.
Some of these might be obvious, and that’s fine, let them refresh your social media perspective. If these are new challenges, maybe give them a second look.
Content Matters. Greatly. Be sure your content is relevant to you, but also engaging and interactive. Social media is a great vehicle for sharing content you’ve already written. It helps gain exposure, which is often the desired goal. It also has the power to keep content alive even after it isn’t the newest on the block. Write quality, share quality.
Every brand that has customers needs a social media connection. A website is usually a given, and social media activity can be helpful, but a blog is a diamond in the rough. A blog is a simple and easy tactic to show that you are serious about your brand, your company, or your product. Don’t have one? Aren’t convinced? Here are my thoughts…
Blogs play a vital role in helping your customers feel a personal connection with your company. This might not seem like a big deal, but it could be. With blogging, you can exchange views with your readers and engage in different discussions with them.
A blog, properly written and attended to, with the help of a web developer, can also help raise your company’s level of expertise. Regularly posting articles about topics relevant to your industry will show a passion and true interest in the subject. It can also help alleviate worry or help address a problem, showing integrity to your readers.
Have you jumped on the Slack train yet? We’ve been using it for a couple months now, and it’s pretty sweet. Free to use for as long as you want and with an unlimited number of people? With many other cool features? I’m bummed we haven’t been using Slack longer than we have. But, if you’re out of the loop, or skeptical of its benefits, fear not.
PROS: Excellent private backchannel. Nicely designed interface. Great for communication. Variety of tools within the channels to use. Free subscriptions for those not ready to pay. Cuts down on email clutter. Easy to organize employees by teams (channels). Public and private channels. Per-room notification settings (meaning: those more chatty channels you can mute). Fast file sharing.
2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:
Make Your Website Stand Apart
“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”
Do you write your own website copy? Did you originally have a copywriter? There are numerous ways to get content on your website, but is it the best it can be? These are warning signs you might to update or change your website copy:
If you want people to enjoy visiting your site, and want to happily do it more often, you must be careful about overwhelming them.
I know I only stay on a website if it’s well organized, nice looking, and not too crazy. If there is too much going on — too many calls to action, too much unnecessary content, very often the users will not be able to retain the information and will get frustrated and leave the site or app. Below are some tips and examples about not overwhelming our potential website users: