Author Archives: Amy VanLoozen

Building on Brand Consistency

Brand ConsistencyAfter a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site.   The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele.  Your website can be a great place to start when looking at refreshing your image.
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Cool Tools for Small Businesses (that are Free or Cheap)

Cool ToolsAs small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!

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Embrace Trends or Stick with Traditional

trendy-or-traditionalRecently I couldn’t help but notice the push McDonald’s has been making in their advertising. They have some really bright and fresh designs, which is pretty much the opposite of what they have to offer. I found myself wondering what McDonald’s website looks like. As expected it is very fresh, bright, and interactive. In fact if you look at many major company web sites you can usually see some trendy/seasonal design going on (Nike, Caribou Coffee, Adidas and more). The large budgets of major corporations allow for them to embrace trends and take each promotion to the next level, especially if their main business isn’t done through their website (see Spin Art on McDonald’s website). Continue reading

Re-brand or Refresh?

Re-brand or Re-fresh
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading

Custom Programming + Creative Design = An Ecommerce Site That Works

Total Force FeaturesAt Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.

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You vs. The Competition

You vs. The CompetitionWho is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.

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