Author Archives: admin

5 Reasons Why Social Media Marketing Is Important

The marketing landscape has changed with the introduction of Social Media. Now businesses have a powerful and easy to use tool that allows them to share a piece of content all over the world in seconds. If you are not using it for business reasons you’re already behind. Here is how Social Media can fits into your overall marketing strategy. Continue reading

New Year’s Resolutions: Are you going to be able to keep yours this year?

We all know New Year’s resolutions are easy to make, but sometimes they are even easier to break. How can you make this year better than last year? If you’re like me, you probably are excited to see what 2014 has to bring.  I’m ready for a slower paced year. In the last eighteen months, I got engaged, married, had a baby, AND bought a house. So, I’m ready to tackle anything 2014 throws my way! Continue reading

What the new Facebook Page design means for your business: Introduction

Facebook Page Convert

On March 30 Facebook will convert all pages to the new Timeline design. This design change will not only affect the layout of your Facebook page, but also some of the functionality you’ve probably used to grow your online community.

In the upcoming week we’ll review these changes in detail and explain what they mean for your business’ Facebook page. We’ll detail the ins and outs of these changes and how to best utilize them to continue to grow your online community on Facebook.

We’ll start with a few important keywords you’ll hear repeated so you will understand what we’re reffering to.

Continue reading

The Godfather’s Guide To Doing Business Online

Arguably, the Godfather movies are the greatest films ever made, begetting some great “wise guy” proverbs. And since I’m one of those guys who could communicate entirely in movie quotes and being a “web-wise guy” to boot, I wondered how Don Corleone might run the online “family business.” Here’s some memorable Godfather wisdom – and nobody even has to get whacked!

“I’ll make him an offer he can’t refuse.” Studies show that it takes less than a second for visitors to pass judgment on you based on your website. Impress them immediately before the Back button becomes public enemy number one.

“It’s business, not personal.” If that’s your website’s vibe, remember: People make decisions intellectually, but they buy emotionally. It’s always personal; touch something sensitive.

Continue reading

If Dinosaurs Lived Today

Can you imagine living in a world filled with great and terrible beasts like the dinosaurs? What a world it must have been! I’m guessing that movies like Jurassic Park don’t even come close to depicting these awe-inspiring reptiles! If you’ve ever stood before the intimidating skeleton of a T-Rex in a museum, or a colossal Brachiosaurus, you might have gazed up at it wondering what that amazing animal must have been like in real life. You might have also wondered, Just how did such mighty creatures become extinct? You might be closer to the real answer than you think.

Continue reading

Are your vendors picking you clean?

Website designs have a shelf life of maybe 24 months, tops. Many companies roll out new designs annually. One of our clients wanted to do just that—develop a brand new look. It was exciting; his is a neat business—one of those projects you just know is going to turn out cool! But my excitement waned with his next question. “Would you like to submit a bid on the project?” That evoked the proverbial record-scratch in my ears.

“Submit a bid? Seriously?”

Then he added, “And I will be going with lowest price.”

Continue reading

Eat Right & Keep Your Site From ‘Biggest Loser’ Status


I try to live my life on the healthier side. It’s funny; I’m convinced that we spend millions of dollars on fitness gimmicks only to discover time after time that the Holy Grail of healthy living is in fact… diet and exercise! Bummer. But doesn’t everything work that way? Aren’t we endlessly in search of that one secret ingredient promising us the fat-free, sugar-free, full-flavored business we’ve always wanted – one that makes customers descend on us like wave upon wave of demented dieters on a taco wagon? But alas, just when we were finally resigned to the painful truth that success is measured by how much good ol’ fashion work we were willing to put into it, along came the Internet, which changed everything!

Continue reading

Content Marketing: Deploying Your Social Media Campaign

Industry leaders know that content marketing and social media campaigns are crucial to success on the Internet. However, given that content marketing is a qualitative, rather than quantitative concept, how can you measure the success of something that, at first glance, can’t be measured?

That’s where this article comes in. Let’s take a closer look at the intricacies of deploying your content marketing and social media campaign, including how you can measure its contribution to your company’s bottom line.

Launch Your Content Marketing and Social Media Campaign

One of the most crucial aspects of launching your content marketing and social media campaign is to ensure that you don’t lose interest in the progress you’re making, particularly in the earlier months when you might not be seeing the results you’ve been expecting. Remember, content and social media marketing is a qualitative concept, not a quantitative one – you won’t be able to immediately measure ROI within the first months of use. Therefore, be sure to continue with your content marketing efforts even when you feel as though your readers aren’t paying attention to what you have to say. Believe us, they are!

Monitor Your Chatter

While you should have a dedicated team to monitor your content and social media marketing efforts, there’s no denying that you can’t monitor your efforts 24/7. That’s why it’s important to invest in resources that allow you to automate some of the process, including tools that monitor activity, engage with your readers and aggregate content. This will allow your social media team to keep on top of your progress without feeling overwhelmed by all there is to do.

Keep It Fresh

Ensure that your content marketing and social media campaigns remain fresh and relevant to your readers. Stale and uninteresting platforms will cost you valuable customers.

Measure Your Success

Finally, be sure to measure your success in terms that make sense to content marketing and social media. For example, rather than focusing on dollars, focus on client satisfaction and brand loyalty, and how your campaigns have contributed to these vital components of running a successful business.

Content Marketing: Developing Your Most Successful Social Media Campaign

Once your company has determined the most successful content marketing and social media campaign, you’ll need to put those great ideas into real-time action. As the old saying goes, it’s easier said than done. How can you transition your content marketing ideas to the Web? What platforms should you be using to increase your social media campaign’s ROI?

This article will explore the specific steps involved in developing your most successful content marketing and social media campaign:

Identify Your Best Platforms

In the world of social media, there are literally hundreds of platforms you can use for your content marketing campaign. With so many Web 2.0 sites jostling for your time and attention, how can you know which one is the right one for your company?

First, you’ll need to identify if your company wants to engage in content marketing on specific niche social media sites, or on general sites. Additionally, you’ll need to eliminate the Web 2.0 sites that won’t allow you to maximize your social media campaign. For example, LinkedIn Marketing is a great platform for individuals looking to connect in their respective industry, but it might not be a great tool for companies looking to market content to the average customer. No matter which social media platforms you identify and use, be sure that your company has a Facebook account, a Twitter profile and a blog, as these are the most popular – and consumer-trusted – social media platforms online today.

Develop Your Best Team Possible

Once you’ve identified which social media platforms you’ll be using for your content marketing, you’ll need to find talented professionals who can help your campaign come to life. Your readers want to feel as though they’re communicating with real representatives of your company – and that’s where your team comes into play. A dedicated content marketing team can post regular updates, respond to reader comments and garner the kind of client feedback that can help your company improve its products and services.

Content Marketing: Designing the Ins and Outs of Your Content Strategy

Defining what kind of content you’ll be offering your readers is crucial to the online success of your business. However, once you’ve defined what you consider to be content marketing success, how will you ensure that you get there?

That’s where content marketing design comes into play. Content design is simply another way of determining what your overall content strategy will be, the types of content you’ll offer your readers, and what kinds of resources you’ll need to achieve your content marketing goals.

With that in mind, let’s take a closer look at designing the ins and outs of your content marketing strategy.

Developing A Content Strategy

Before you can develop content to offer your readers, you must first be able to identify how that content will fulfill their needs. In other words, to devise a strong content strategy, you’ll have to understand their fears, frustrations, hopes, and needs.

Monetizing Your Campaign

Once you’ve identified the fears and needs of your audience, you’ll need to decide how you can transform your content marketing strategies so that they bring in real-time income. Monetizing your social media and content marketing campaign means you’ll need to bridge the gap between offering free content to your readers and encouraging them with a strong call-to-action. For example, will you place a link on your social media account to your product’s landing page? Will your blogs be embedded with an affiliate link? These are all steps you can take to monetize your social media and content marketing campaigns.

Developing a Marketing Timeframe

An important part of developing your content marketing and social media campaigns is to identify how often you’ll be interacting with your readers. How often will you post updates? When will you post updates? Based on this editorial calendar – and the reactions of your readers – you’ll be able to determine which posts are more successful at optimizing your content marketing ROI.

Resources and Content Formats

Finally, you’ll need to isolate which content formats (i.e. audio, visual, or textual) will deliver your most successful marketing ROI. Be sure to pinpoint which content formats will require additional resources and how much those resources will cost.