Logo Design that’s Right on Target

By / September 7th, 2012 / Comments

When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last. Continue reading “Logo Design that’s Right on Target” »

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Google+ Buttons Impact on SEO and Search Results

By / August 22nd, 2011 / Comments

Google1ButtonEven though it is impossible to predict whether or not Google’s +1 button will have a positive impact on SEO and search results, Google has dropped a few hints over the past few weeks. Have you noticed Google has placed special emphasis on content that’s being “Tweeted” on Twitter and “Liked” on Facebook? It doesn’t take a psychic to tell whether or not Google’s +1 button will have a major effect on SEO in the near future.

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5 Basic Google+ Features Every Entrepreneur Should Know

By / August 15th, 2011 / Comments

Google PlusIf you are still getting used to the features in Google+, you are certainly not alone. Everyone is in the same boat. Here are a few basic features to consider when using Google+:
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Content is King

By / August 4th, 2011 / Comments Off

content-is-kingThere are many pieces that have to come together when creating a website. From the sitemap to the design to the build out, we handle it all. However, a pretty large piece of the website equation is Content. This is the one thing that clients usually want to take care of themselves and is always a bigger project than they expect. Continue reading “Content is King” »

Win a Free Family Membership to the Augusta Museum of History.

By / August 2nd, 2011 / Comments

Free Family Membership to the Augusta Museum of History
To celebrate the launch of the Augusta Museum of History’s new website, Powerserve is giving away a Free Family Membership!

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Building on Brand Consistency

By / July 28th, 2011 / Comments

Brand ConsistencyAfter a solid refresh of your website it’s important to take a look at your other promotional items and make sure they are on par with your new site.   The last thing you want your customers to do is take your brochure, visit your website and think they are in the wrong place. Brand consistency is key in building a loyal clientele.  Your website can be a great place to start when looking at refreshing your image.
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Cool Tools for Small Businesses (that are Free or Cheap)

By / July 18th, 2011 / 1 Comment

Cool ToolsAs small business owners we’re all looking to save money wherever we can. The savings can really pile up when you start looking at free or cheap versions of the productivity tools we all need every day. Hence our super helpful list of Cool Tools for Small Businesses (that are Free or Cheap) that we featured on the Buzz on Biz radio show!

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Re-brand or Refresh?

By / June 22nd, 2011 / Comments

Re-brand or Re-fresh
Almost all businesses consider the idea of re-branding at one time or another. Staying relevant and competing against new, hipper-looking competitors can be a constant battle. However, re-branding isn’t always a good thing. Sometimes a simple refresh that keeps the integrity of your brand is a better option. Continue reading “Re-brand or Refresh?” »

Custom Programming + Creative Design = An Ecommerce Site That Works

By / June 15th, 2011 / Comments

Total Force FeaturesAt Powerserve, we combine creative design with custom programming. Because these are two sometimes opposing forces, it can be tricky explaining the extent of our abilities with these great assets. To serve as an example, we’ve recently launched totalforce.com, a website that sells custom made guidons for the military.

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Creating a Purposeful Website

By / June 9th, 2011 / 1 Comment

Creating a Purposeful WebsiteDesign, ease of navigation, and content are key in creating a successful website. With everything that is available on the web, users are looking for websites they find useful and skipping over the useless. Always be thinking of your site from the customer’s point of view.

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You vs. The Competition

By / June 7th, 2011 / Comments

You vs. The CompetitionWho is your Competition? This seems like a fairly obvious question. Comcast or AT&T, Facebook or Twitter, Mac or PC. In the marketplace there is a constant battle to win over consumers. With all this competition being such a big part of our daily choices, I was surprised to find that when I ask clients to list their biggest competitors, they often have a hard time listing even one or two companies. The truth is that unless you have invented a brand new product, you probably have hundreds of competitors and you’re battling to gain attention every day.

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