Are You Ready For Google’s Big Change?

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Google has decided to roll out a mobile-friendly algorithm update on April 21st.

What does this mean for you? Not much if your site is mobile-friendly. But if your site isn’t mobile-friendly, after April 21st you’ll find it a lot more difficult to be ranked in Google’s search results.

Google has said that “This change will affect mobile search in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” via

In many cases, mobile usage is often as much as 25% or more of total site access, and often much higher with technology steadily growing. Mobile-friendliness has become one of the most important and essential elements of a successful website. Where your business is positioned on a search result page can be the difference between making a sale or connection versus coming up short. For your company’s website to achieve a positive return investment, being found quickly during a Google search is vital.

Is your website mobile-friendly? Do you know what to look for? Do you know how your site is being used on a mobile phone?  Google has created a Mobile-Friendliness tool that will give you a ‘yes’ or ‘no’ answer on a per-url basis. It will allow you to see all the pages indexed to the domain, and evaluate which ones are considered Mobile-Friendly and which are not, without having to submit them to the tool one at a time. via

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There are many solutions to a website not being mobile-friendly. Responsive design, dynamic serving, or a mobile website. All of these solutions can be effective, but here at Powerserve we are pretty biased towards responsive design. People enjoy the experience, Google digs it, and website hosts like it. It requires less time to maintain and loads quickly.

Make sure your website doesn’t sink to the bottom of Google’s search pile! If you want to know more about this or want help testing your website for mobile-friendliness, give Jeff Asselin, our Director of Sales & Marketing, a call! 706-826-1506×122 or email sales@powerserve.net.

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