Email marketing is a great way to reach your customers where they are without spending a lot of money. It’s a fun way to share information with your audience, in a way that’s friendly and direct. Thinking of starting a consistent email newsletter? Keep these tips in mind:
1. Make it easy to subscribe. Have a button or signup form on easily visible on your website. Make it short, sweet, and inviting for any user.
2. Send a welcome email. It’s nice to remind people why they’re on your list and reassure them that good things are ahead. It can also be cool to send new monthly subscribers some kind of special offer or exclusive content, as a thank-you for joining your newsletter.
3. Your newsletter should fit your brand. Colors, style, phrasing of the newsletter — all these should match your company’s brand. If you’re using a template, customize it with your brand’s colors and logo. Readers will feel more familiar if your emails are consistent with the rest of your company’s content.
4. Make sure it’s scannable. Most likely the people who sign up for your email are super busy people; they read a lot of emails a day. To make sure your content gets read, break up your content into short paragraphs. Utilize bulleted lists or images to break up your content and make it easily scannable. Your subject line should be easy to digest and clear as to what the email will contain.
5. Edit and test. Sometimes even editors need editors. Here at Powerserve, I send out multiple test emails to our staff and ask them to read through it thoroughly and look for typos or weird phrasing. Grammar and style are just as important for emails as they are for big publications.
6. Make sure it’s easily shareable. Send content that people want to share, and make it easy for them to do it. At the bottom of all of our emails are our social media links. We encourage readers to share content they like, content they think is valuable, which in turn adds credibility to our newsletters.
7. Be friendly and conversational. This is the beauty of email newsletters: the chance to be a little more informal and friendly in your writing. This is ending up in their personal inboxes, so it’s nice to make them feel welcome and included in what you’re saying. If you collect first names on your signup form, you can dynamically include them in your email greetings.