5 Ways Social Media Affects Your Google Rankings

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Your ability to be heard in the crowd and make valuable connections has the potential to play a major role in the success of your business. It’s important to link your social media and SEO strategies, because your business’s social media presence can affect your SEO rankings.

Making Connections

Google will determine a business’s credibility and value according to its amount of followers. This doesn’t mean that many spam followers will get you higher rankings in Google, though; Google is good at differentiating quality from quantity. Your followers should be genuine connections. This helps avoid establishing your brand as an disreputable source.

Use your social media presence to make connections with people and organizers who are interested in and connected with your industry. This will boost your search engine results.

Personalization

When a user is signed into his or her Google+ account, Google searches will return personalized results.  The social interactions a given user has with your business on social media sites impacts your business’s rankings on his or her search results. Understanding how to properly utilize these connections can expand your customer base and help you make more quality conversions.

Building Authority

Being an authoritative source for quality information and services is one of the best ways to boost your search rankings, improve website traffic, and increase conversion rates. While it’s important to execute an SEO strategy that advertises this expertise properly, having the authority in itself is the best baseline for your business – and social media connections build your credibility.

Optimizing Local Search Results

With Google’s Pigeon update this past summer, local search results became incredibly important in search engine rankings. Particularly for small businesses, utilizing these local search rankings is the key to maintaining your brand. Many local searches are also conducted on-the-go by mobile users. Apps like Yelp, Urbanspoon, Google+, and Foursquare are popular for people seeking a local service from their phone.

Your local social media listings should take advantage of this traffic; to do so, start by conducting a website SEO audit, which will identify and diagnose any issues that could prevent your site from ranking as well as it should. Next, update and then maintain an up-to-date presence on all your social media pages. This will lead to a rise in physical customers as well as search engine rankings.

Link Building

The growth of social media has changed the face of link building. In today’s world, link building is best approached through creating original content and sharing it across multiple social media platforms. Tumblr, Facebook, Google+, and LinkedIn links are all taken into account by search engines as they analyze whether a page has useful information for a given search query. If a link is shared across many social media platforms, Google assumes it has value.

Social media is a growing part of SEO. Properly managing your social media presence can significantly improve search engine rankings, organically creating business growth and fostering success. Quality social engagement can have a direct impact on your SEO, which in turn affects your overall site traffic.

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