The marketing landscape has changed with the introduction of Social Media. Now businesses have a powerful and easy to use tool that allows them to share a piece of content all over the world in seconds. If you are not using it for business reasons you’re already behind. Here is how Social Media can fits into your overall marketing strategy.
1. Driving Traffic
Every website owner wants more traffic. In the past, paid and organic search were the top website referral sources. That has changed. A well thought out social media program is a cost effective way to drive qualified traffic to your website. More traffic to your website could potentially mean more foot traffic through your door.
Having a social media page that is optimized helps your rankings on the search engines. The higher you rank in the search engines, the more likely people will click on your website if the content is relevant.
Posting relevant content several times a week keeps your brand top of mind awareness. You want your customers to feel connected to you. The best way to do that is to not post excessively.
Branding increases name recognition by reminding your customers both current and future who you are and what you have to offer. When you post an adequate amount, people will remember who you are and will likely by your product because of your well-known name.
Having a social media campaign that is engaging for your viewers helps you stay connected to them. If people see that you care about the community, they are more likely to have a favorable opinion about you.