2015 was a fantastic year for Powerserve. We gained a couple great new employees, and grew our specialties within the company. Many of our own rose to the challenge of a new role or client, while others honed their skills to benefit their particular team. Among gaining awesome new clients and great work, here are a compilation of our best/favorite blog posts from the year:
Make Your Website Stand Apart
“If no one can locate you by an internet search, it doesn’t truly matter how awesome your website looks, or how it functions. It’s important to keep your website content relevant and easily recognizable for search engines.”
Do you write your own website copy? Did you originally have a copywriter? There are numerous ways to get content on your website, but is it the best it can be? These are warning signs you might to update or change your website copy:
If you want people to enjoy visiting your site, and want to happily do it more often, you must be careful about overwhelming them.
I know I only stay on a website if it’s well organized, nice looking, and not too crazy. If there is too much going on — too many calls to action, too much unnecessary content, very often the users will not be able to retain the information and will get frustrated and leave the site or app. Below are some tips and examples about not overwhelming our potential website users:
As you probably already know, social media is a major avenue of communication, information, and interaction. And, if you didn’t know, social media is more than just Facebook and Twitter. It includes Google Plus, LinkedIn, Pinterest, Yelp, and more!