“Yes, I want these goods and services!” That short phrase is music to every website owner’s ears. Regardless of the business type, from private school, to large manufacturing company to counselor, your website copy should serve the needs and desires of your site’s visitors.
Let’s face it. There are lots of ways to generate site visitors and increase your footprint on the web: blogging, PPC (Pay Per Click), and organic SEO techniques are just a few that are often referenced. However, one of the least discussed methods is how to leverage email to generate site traffic and new visitors. Continue reading