Yearly Archives: 2014

Blog Highlight Reel of 2014

Blog Highlight Reel of 2014

2014 was a great year for us here at Powerserve. There were many challenges, but there were also countless bursts of creativity and brilliance that came from our office. We met more people, found good relationships with new clients (and old), and added a couple great people to our team. I, Chelsea, have loved all the writing I’ve done for the Powerserve blog, and can’t wait to continue into 2015. Hope you’ve enjoyed reading! Here are a couple of my favorites….

Continue reading

Get More People To Read Your Content!

Ways to Get More People To Read Your Content

Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All these elements work together to drive your target audience to your posts.

Continue reading

All About Google Places

Powerserves Google Places

Local businesses have long doubted the possibility, if not the potential, of ranking favorably for geo-modified keyword phrases in the organic search results on Google. While websites that are well optimized for conversions can turn these high-cost clicks into profit, it is often difficult for small businesses to stomach the costs of redesign and analytics that it takes to mold such sites. All things considered, it can be a trying, expensive endeavor for a small business to gain traction in the paid or traditional organic search results.

Continue reading

Does Your Website Have Holiday Charm?

Does Your Website Have Holiday Charm?

The holidays aren’t just a time for pumpkin-flavored everything and wintry festivities for consumers. They’re also the perfect time for web designers to extend that holiday cheer to the online world in fun ways to enhance user experience. Designers and website owners can celebrate the holidays just as much everyone else by adding some festive yet tactful charm to their designs.

Continue reading

Happy No-Shave November!

Happy No-Shave November!

No-Shave November, an annual tradition to raise awareness for prostate and testicular cancer, along with other male cancers, has grown to be quite the challenge. The tradition goes that guys grow out lumberjack-like beards throughout the month, the goal being: grow awareness by embracing your hair, which many cancer patients lose, and letting it grow wild and free.

Continue reading

How To Optimize A Landing Page

How to Optimize a Landing Page

Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads. That’s why it is critical to make sure your landing pages are properly optimized.

If you’ve never heard (or fully understood) the term optimization, fear not. Optimized: max number of conversions at minimal cost. And conversion? Max number of conversions at minimal cost.

Continue reading

What Makes Powerserve Different?

What Makes Powerserve Different?

“Powerserve is a company that refuses to see business as merely a competition.”

Our company, like all businesses, affects many lives and our success should be judged by the impact we have on those lives.  Our employees, customers, suppliers, and investors are real people with families, hopes and dreams that have made an important decision to enter into relationship with Powerserve.  It is those relationships that we value the most and our mission is to find creative ways to make those relationships more fruitful and those lives more rewarding.

Continue reading