Everyday we are engaging in conversations with clients regarding their website’s usability on mobile devices. This should come as no surprise, as recent data shows that mobile website traffic has increased 192.5% since 2010 and mobile internet usage is projected to overtake desktop internet usage by 2014. Continue reading
Every business has different expectations for their social media campaigns. Some businesses want to better communicate with their existing customers. Some businesses want to reach out to new customers and expand their marketing. No matter how you want to use social media for your business, having the proper expectations set from the beginning is most important. Continue reading
In the digital era it’s easier than ever to track your advertising and marketing return on investment. Here are a few ways you can link your customers to specific marketing and advertising campaigns. Continue reading
There are thousands of active social media sites on the Internet today. Some, such as Facebook and Twitter, are made for general audiences, while others, such as Last.fm and Trulia, are tailored for specific interest groups.