Increase revenue by 20%. Reduce expenses by 10%. Grow active customer count by 50%. Improve customer satisfaction ratings by 15%. Every business has goals, and those who are serious about hitting their goals track and measure continually.
Learn the difference between SEO and PPC and how they impact your business online.
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- What is SEO?
- What is PPC?
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With hundreds of millions of websites available in search results, it’s important that your website stand above the competition. SEO and PPC tools give you the ability to be found by customers before your competition. Click Here to register for access to our free webinar “SEO vs PPC: What’s the Big Difference?”
It may sound odd, but I like to open my blogging and social media discussions with an SEO question.
I’ll ask “Who thinks Blogging is important?” and typically see a few hands raised. I then ask “Who thinks SEO is important?” and usually all hands go up.
Businesses know SEO is important, but don’t yet know blogging is one of the best ways to improve SEO performance.
Keep reading to learn more about why blogging impacts SEO.
PPC, Pay Per Click
, campaigns are not a set-it-and-forget-it form of advertising. Today’s wildly successful PPC ad can quickly become tomorrow’s failure.
Customers change; sometimes daily, and the magic bullet that spikes their interest and gets them to click on your PPC ad can easily change.
SEO is a complicated and multifaceted project; however, there are some basic SEO lessons that we can learn from an unlikely figure, Freddy Krueger. Continue reading