Monthly Archives: June 2012

What’s the difference between a Mobile App and a Mobile Website?

What’s the difference between a Mobile App and a Mobile Website?

Comparing a mobile app to a mobile website is like comparing apples to oranges. While they share similar characteristics, they are vastly different in usage and operation. The similarities between them often leads to confusion telling them apart.

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What is PPC?

What is PPC?

PPC is the abbreviation for Pay Per Click advertising. Essentially it’s an advertising model where you pay only when a user clicks on your ad. Over the years Pay Per Click advertising has become synonymous with Google Adwords, but there are many other websites, such as Bing and Facebook, that also offer pay per click advertising.

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What is SEO?

What is SEO?

SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.

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