Comparing a mobile app to a mobile website is like comparing apples to oranges. While they share similar characteristics, they are vastly different in usage and operation. The similarities between them often leads to confusion telling them apart.
PPC is the abbreviation for Pay Per Click advertising. Essentially it’s an advertising model where you pay only when a user clicks on your ad. Over the years Pay Per Click advertising has become synonymous with Google Adwords, but there are many other websites, such as Bing and Facebook, that also offer pay per click advertising.
SEO stands for search engine optimization. In a nutshell it means actions you take on your site to make it appear higher in search results. For example, if your business sells pens, then you will obviously want your website to be found when a person searches for “pens for sale.” The steps and actions you take to make your website appear as high as possible in the search results for “pens for sale” is search engine optimization, or SEO for short.
Facebook has added the ability to schedule posts for a later date from the status update box. This allows businesses to type a status update, but not post it to their timeline until a specific day and time.