As we close out 2012, it is not too soon to be thinking about resolutions for 2013. Reviewing your company’s website design and your internet marketing strategy is just as important as reviewing your company’s profit and loss statements. I’ve put together a Top 5 list of reasons why you may want to review your website and consider your internet marketing strategy in the coming year. Continue reading
Powerserve is proud to support the 65 Roses Team — Charity Affiliate of the 2013 Augusta Half Marathon & 10k. Continue reading
Barney’s Air Conditioning is a family-owned business serving the HVAC needs of families and friends in Hephzibah, Appling, Grovetown, Evans, Martinez, and Augusta, Georgia and Powerserve is proud to have Barney’s Air Conditioning take care of our Heating and Air Conditioning needs.
Click here to visit the new website for Barney’s Air Conditioning.
Everyday we are engaging in conversations with clients regarding their website’s usability on mobile devices. This should come as no surprise, as recent data shows that mobile website traffic has increased 192.5% since 2010 and mobile internet usage is projected to overtake desktop internet usage by 2014. Continue reading
Every business has different expectations for their social media campaigns. Some businesses want to better communicate with their existing customers. Some businesses want to reach out to new customers and expand their marketing. No matter how you want to use social media for your business, having the proper expectations set from the beginning is most important. Continue reading
In the digital era it’s easier than ever to track your advertising and marketing return on investment. Here are a few ways you can link your customers to specific marketing and advertising campaigns. Continue reading
There are thousands of active social media sites on the Internet today. Some, such as Facebook and Twitter, are made for general audiences, while others, such as Last.fm and Trulia, are tailored for specific interest groups.
When it comes to re-branding your company it’s important to consider how to communicate the overall brand strategy to your customers. Consider these helpful tips to make sure your new brand doesn’t confuse your customers. Continue reading
Ask 10 companies who they are speaking to with their social media campaigns and you’re sure to receive 10 different answers. Every company has not only a different client base, but also a different target social media audience.
Choosing a domain name is a critical step in establishing your web presence. Knowing what to look for when buying domain names will help you choose the right domain(s) for your business or organization. Remember these helpful hints when purchasing your domain.
When we are asked to design a logo for a new business or update an existing business’s logo, customers often want to see numerous logo choices. The truth is, designing an excessive number of logos results in a lesser quality product. Think of it this way: you could buy six pairs of really cheap pants that don’t make it more than a few times through the wash or you could spend a little more on one really nice pair of pants that lasts for years. When it comes to logo design it needs to last. Continue reading