Is Google+ the greatest thing since sliced bread? That’s actually a pretty strange standard by which to measure innovation these days. But depending on what Internet buzz you’re reading you could certainly come away thinking that Google+ is the greatest thing since… well… Facebook. If that’s what you’re leaning toward then you might also be wondering what’s in it for your businesses. Well the short answer is nothing! In fact it appears that Google is actually sending a warning to businesses: No profiles, or else! Or else what?
To date Google+ has been an invitation-only project solely open to individuals, not businesses. But that hasn’t stopped companies like Ford and Coca-Cola from jumping on board – perhaps for no other reason than to begin doing some recon. But there may be consequences to disregarding Google’s request that businesses refrain from getting in right now.
Some companies who’ve begun experimenting with the commercial use of Google+ have amassed small armies of followers, or “circles of friends” as it were, in the new social medium. But gathering some early intel appears to come with a price – one that these companies aren’t overly concerned about right now. Google has made it clear that none of the data from those rogue business profiles, i.e. business masquerading as humans, will be able to be transferred to the new business pages when they arrive sometime in the third quarter of 2011. Is that a big deal? Eh, maybe. Maybe not.